Director, Marketing Analytics and Technology

Job Description

Responsibilities

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBC Sports Next is where sports and technology intersect. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify, swim team management services; and GoMotion, sports and fitness business software solutions.

At NBC Sports Next we're fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.

Come join us as we work together as one team to innovate and deliver what's Next.

Job Description

The Director, Marketing Analytics & Technology will play an integral part of the Portfolio Marketing team responsible for developing and implementing a comprehensive marketing analytics strategy across NBC Sports Next and Fandango. This position will serve as a hands-on leader, with the ability to independently drive and execute advanced marketing analytics initiatives. This position will help lead the development and implementation of marketing analytics tools, technologies, and processes to enhance data collection, analysis, and reporting capabilities. This individual will be vital for helping various marketing stakeholders build, track, and monitor against KPIs and goals that are essential to the business in a concise and consistent manner.

This person will have to be swift in cultivating relationships & in being the conduit between businesses, collaborate closely with Data, Product and Marketing to lead to the rapid development, implementation and adoption of innovative analytic tools and platforms and reporting. As such, this role requires a growth hacker's mentality combined with excellent stakeholder management/communication skills with the ability to bridge technical, analytical, and marketing needs.

This is an exciting opportunity for the right entrepreneurial and analytical candidate, who wants to join a fast-paced team and feels at home in both Marketing and Technology Solutions. This will be a cross-functional role involving significant responsibility to drive new data capabilities across all facets of the Marketing discipline through technology.

Job Duties
• Manage and optimize marketing tracking systems and tools, ensuring accurate and consistent reporting across the organization.
• Collaborate with data engineering teams to design and maintain data architecture, including data marts, data lakes, and data warehousing solutions, ensuring scalability, reliability, and accessibility of marketing data for analytics and reporting purposes.
• Partner with key marketing stakeholders to drive accountability and a deeper level of understanding of the efficacy of our marketing programs.
• Develop and maintain reporting dashboards and KPIs to track marketing performance metrics, provide regular updates to stakeholders, and measure the effectiveness of marketing campaigns and initiatives. A strong familiarity with Datorama preferred.
• Build requirements for, and partner with data and technology teams to create necessary marketing data pipelines.
• Consistently monitoring and ensuring accuracy of said marketing data and pipelines
• Lead, mentor, and develop a small team of marketing analytics professionals, fostering a collaborative and high-performance culture.
• Own, maintain and communicate a clear marketing analytics and MarTech roadmap in a way that's linked to business needs and ensures efficient and focused use of development resources.

Qualifications

Basic Qualifications
• Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or related field; advanced degree preferred.
• 6+ years of experience in marketing analytics, MarTech, or related roles, with a proven track record of driving business growth through data-driven insights and technology solutions.
• A proven track record of delivering enterprise-scale MarTech transformation projects using contemporary technologies and methodologies.
• Experience with Email Service Providers (ESPs) such as Salesforce Marketing Cloud
• Strong experience with analytics platforms such as Google Analytics and Adobe Analytics
• Deep understanding of visual analytics platforms such as Datorama, Tableau, Looker, or similar platforms strongly preferred.
• Understanding of data warehouses, data marts, data repositories and basic data architecture.
• Excellent analytical skills with the ability to interpret complex data sets and translate insights into actionable recommendations.
• Strong understanding of marketing technologies and a track record of delivering sophisticated marketing analytics reporting B2C, B2B and DTC/D2C businesses.
• 3+ years of experience with MSSQL/Postgres/MYSQL
• 3+ years of experience with Python/PySpark/AWSGlue/AWSCrawler/AWSAthena
• 3+ years of experience with cloud-based technologies preferable AWS, S3, Redshift, RDS, Glue

Desired Qualifications
• Experience/knowledge working with CDPs such as mParticle
• Passion for movies and the entertainment industry
• Basic understanding of core performance marketing platforms such as Google and Meta.
• Passion for analytics and digital marketing

Additional Job Requirements
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Must be willing to work in the Orlando, FL office

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to al

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Jobcode: Reference SBJ-ro8jo4-18-118-30-253-42 in your application.