Associate Marketing Manager

Job Description

Responsibilities

We are seeking an Associate Manager to join our B2B Marketing team. This candidate is an experienced multi-channel marketing expert that will manage a robust customer acquisition and retention lifecycle marketing strategy.

This role will implement new acquisition strategies to drive engagement, retention, cross-sell and upsell strategies for existing customer bases across our golf businesses. Specifically, this role will work with internal and external partners (public and private golf courses, sales team, account management teams, etc.) to activate joint initiatives to drive customer adoption of our products and services.

The ideal candidate will have built and managed complex, high volume email programs for successful B2B brands and will have experience working with marketing automation platforms like Pardot or Salesforce Marketing Cloud. They will understand personalization, segmentation, and A/B testing methodologies and will have a proven track record growing audience lists, building social and retargeting audiences, generating sales leads, driving sales, and facilitating customer engagement. Additionally, the ideal candidate will also have broad experience in project managing the implementation of other digital marketing tactics such as paid social and organic campaigns, SEM, the development of landing pages, forms and widgets to convert prospects to inbound leads, as well as the ability to think out of the box to build creative marcomm strategies.

Job Duties
• Support business marketing goals and activities through the execution of acquisition, retention and lead generation initiatives
• Support appropriate paid digital strategies to drive customer acquisition
• Execute multi-channel campaigns to support products and services, by each B2B audience
• Develop an expertise in all B2B products, technology and services for the purposes of marketing all that NBC Sports Next has to offer prospects
• Assist in the building and implementation of communications plans, partner reporting, sales and training materials.
• Manage ongoing email communication to database of 30k, as well as building of campaigns and deployment of emails within Pardot
• Execute lead generation initiatives utilizing email, social media, paid search, etc.
• Develop high converting, responsive email templates and landing pages for our customers marketing activities, including oversight of any external agency support
• Management of social media marketing programs focused on engaging, educating and retaining course partners
• Ongoing CMS maintenance and content updates (written, video and downloadable content)
• Build strong, working relationships with employees from all teams within the NBC Sports Next Golf group
• Track campaigns, prepare performance analysis reports of post campaigns to make recommendations for future promotions
• Continually test and optimize through A/B and multivariate testing of subject lines, message content, images, offers, landing pages, frequency, segmentation and more
• Deliver on execution of annual events

Qualifications/Requirements
Basic Qualifications
• 4 year college degree in Marketing, Communications or commensurate experience
• 3+ post-college years of marketing experience, including with B2B brands, demonstrating success with implementing multiple acquisitions and nurture campaign strategies
• 3+ years of digital marketing experience spanning paid social, paid search, and the development of web applications and journeys to drive customer acquisition and engagement
• Understanding of online measurement practices and tactics (Omniture, Google Analytics)
• Experience using Salesforce and Pardot
• Excellent written and oral skills, with strong attention to detail
• Strong interpersonal skills, ability to develop relationships and communicate with all levels of management
• Experience in web development frameworks such as WordPress
• Experience with HTML, including with website content and updates as well as email design and development

Additional Job Requirements
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or must undergo regular COVID-19 testing if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

Desired Characteristics
• Work experience at a golf course
• Strong web development skills, degree in Computer Science
• Graphic Design background
• A desire to learn about technology daily
• Golf course operations knowledge a plus
• Solid understanding and knowledge of campaign lifecycles and audience segmentation
• Strong knowledge of Creative Suite tools such as the Adobe Creative Suite, InDesign and Illustrator

Jobcode: Reference SBJ-rvymm0-3-139-238-76-42 in your application.