SEO Analyst, eCommerce

Job Description

Responsibilities

The diverse journalism at NBC News Digital helps audiences make sense of the moment while making better, more informed decisions. Commerce is an exciting area of growth in our editorial, and the NBC News Group is seeking an SEO Analyst to join our Audience Development team and support our consumer-focused coverage. This SEO Analyst will become a strategic partner to our Shop TODAY and Select teams, helping

support the implementation of SEO strategies, including data analysis, on-page optimization, content gap analysis, competitive research and reporting. The team is looking for a business-minded thought leader who understands the importance of search intent to content discovery.

Responsibilities
• Communicate regularly with editorial around SEO strategies, tactics, deliverables and performance
• On-page optimization (title tags, meta descriptions, header tags, internal linking, etc.)
• Provide real-time analytics feedback and make recommendations to improve search traffic
• Analyze data and form insights about audience behavior and site metrics
• Assist in weekly reporting and participate in regular editorial meetings
• Conduct keyword research and advise actionable SEO recommendations to editorial team
• Map keywords to user intent, identify content gaps and emerging trends
• Monitor keyword rankings and provide suggestions based on findings
• Assist in developing SEO content strategies for evergreen and holiday sales event-based content

Qualifications

Qualifications
• Bachelor's degree or higher
• Proven SEO experience, preferably within commerce websites
• Comprehensive understanding of editorial SEO
• Ability to multi-task, adapt quickly to changing priorities and thrive in a fast-paced environment
• Strong communication (written and verbal) and time management skills
• Organized and analytical with strong attention to detail
• Ability to work independently and with cross-functional teams
• Proficient with Google Trends, Google Search Console, SEMrush and other SEO tools
• Team player with a strong work ethic and a positive attitude
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
• In select work settings or where jurisdictionally mandated, must submit an attestation disclosing your COVID-19 vaccination status and be fully vaccinated against COVID-19 or adhere to enhanced protocols.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000-$80,000.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-gmjxk6-18-224-149-242-42 in your application.