Email / Sms Marketing & Ops Analyst eCommerce, Digital

Job Description

Responsibilities

NBC News Digital is seeking an email/SMS marketing and operations specialist to help manage daily operations of our ecommerce newsletters and text messaging programs representing our flagship ecommerce brands, Shop TODAY and CNBC/NBC Select. This role will work under the Audience Development & Engagement team and will be responsible for programming and sending daily email and text messaging campaigns, pulling performance data and analytics, and optimizing content to ultimately contribute to the audience and revenue growth of these messaging channels. The team is adding this role to expand our existing ecommerce strategy, so prior experience in ecomm publishing/editorial, DTC or affiliate businesses will be extremely helpful.

Responsibilities:
• Monitor list growth, attrition and deliverability
• Partner with ecommerce writers on daily sends, optimizing editorial content for opens, clicks, conversions and ultimately revenue
• Perform day-to-day marketing activities including template management, copywriting, creative brainstorming, A/B testing, QA, and deployment
• Generate and maintain revenue reports encompassing newsletter/SMS earnings and results of varied A/B tests
• Maintain list hygiene and optimize user lifecycles encompassing sign-up and onboarding, engagement and re-engagement, and opt-out
• Coordinate with product and design teams on growth initiatives
• Collaborate on acquisition tactics with the Audience Development team to increase subscribers per each newsletter/SMS program

Qualifications
• 1+ years in an email or SMS product or growth function
• Experience working within ESPs like Sailthru, Campaign Monitor, Mailchimp, and SMS platforms such as Klaviyo, Attentive, Twilio
• Some time working with data analytics tools, such as Adobe Analytics, Google Analytics, Sailthru, DOMO
• Understanding of affiliate marketing and e-commerce metrics is a major plus
• Knowledge of industry best practices in content strategy and production
• Opinions on how to connect with audiences and help them find the best shopping deals online
• Collaborative-mindset to work as part of multiple cross-functional teams
• Eye for design (or proficiency in wireframing platforms such as FigJam) and basic use of HTML/CSS are also a major plus!
• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols if Company determines your job position requires accessing an NBCUniversal worksite.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $60,000 - $70,000.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

Jobcode: Reference SBJ-gwjvvk-3-135-202-224-42 in your application.