Full Time Job

Director Of Marketing


Shreveport, LA 04-11-2021
  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

KTAL NBC 6 is looking for a dynamic Marketing Director. If you are an experienced Marketing/Creative Services Director who can generate and execute powerful and memorable marketing, messaging and branding, you are an ideal candidate. If you understand the value of community engagement, how it is an essential component of the marketing plan, and can identify and aggressively activate opportunities, then you may be a great fit for our team. If you are an aggressive, sharp, strategic leader and a no-boundaries thinker who can create visually compelling images and write a form of storytelling that is both memorable and emotional, then we are looking for you.

The optimum candidate must have a proven and highly successful track record for developing engaging, cut-through-the clutter campaigns across all platforms. A true passion for their craft and an innate ability to develop compelling branding campaigns for our stations and digital products are the key traits for a successful candidate.

Responsibilities include but are not limited to:
• Oversee, manage, and lead our marketing and promotion department.
• Work closely as a collaborative team leader with the GM, news department and sales department and local production team on all forms of promotion, image campaigns, station events, profitable events, corporate initiatives, sales production and community affairs and client-sponsored programs.
• Oversee all public relations activities and develop working relationships with other local media including newspapers, social media coverage and radio stations.
• Work directly with station's media buyer to execute media plans within budgetary limits and have innovative ideas on how to effectively use all forms of outside media and all social platforms to promote and enhance our news content and news talent throughout the fiscal year.

• Bachelor's Degree in marketing, advertising, mass communications or a related field or an equivalent combination of education and work-related experience.
• Minimum of ten (10) years of experience in media promotion.
• Leadership experience in guiding, directing, coaching, developing and motivating team members, including establishing performance standards and monitoring work effort and performance.
• Have excellent verbal communication and interpersonal skills and be extremely detail oriented and organized and a positive force within the station.

If you like creating engaging marketing promotions and clear effective brands while working in an environment where success is the goal and getting there is the greatest source of fulfillment, then we want you.

Jobcode: Reference SBJ-gx33nj-3-238-130-97-42 in your application.

Company Profile

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.