Senior Director - Marketing

Job Description

Overview

As part of the Marketing team, the Senior Director – Marketing will provide leadership, strategic vision, and direction to a team of marketing and creative professionals via an approach that is both analytical and creative. This position will collaborate on the development of integrated marketing plans and oversee implementation of same, bringing focus to emerging markets, marketing campaigns, and content plans to achieve revenue goals and support long term audience growth objectives.

Core duties for this role include, but are not limited to:
• Work in conjunction with the Marketing and Business Analytics teams to develop effective integrated marketing plans addressing club goals to drive growth of our fan base and business revenue
• Collaborate internally and with Major League Baseball to develop consumer insights for diverse audiences in our market, using insights to inform the development and delivery of marketing plans and programs for emerging audience segments
• Oversee the development and implementation of marketing and content strategies that include social media, website experience and content, email marketing, mobile app, SMS, traditional advertising campaigns and media. Will include oversight of project management cycle to ensure tasks are delegated effectively and deadlines are met consistently
• Ensure the Brewers brand identity is clear and consistent across messaging, content, and marketing programs and marketing programs serve the organization's overall goals for fan engagement, sales, events, retail and other club initiatives

The ideal candidate will have at least five years of related experience, and proven success leading and managing advertising campaigns, channel marketing strategy, content planning, media planning, website management, and email marketing. Strong leadership experience working with creative teams and directing creative development is required. Candidates with agency or sports-industry experience preferred.
Our Team

The Brewers marketing team is responsible for cultivating a passion for the Brewers, inspiring fans to take pride in the team and experience the joy of a Brewers baseball game. Our work is derived from a deep understanding of our fans and knowing what baseball means to the city of Milwaukee. We combine data with creativity to develop ideas that turn strategies into design, creating stories and experiences that connect us to our fans, our city, and our state.
Our Pitch

You come here to make a difference. We are a purpose-led organization, focused on building an inclusive and engaging culture that fosters excellence, collaboration and ingenuity. We strive to be a model employer and cultivator of talent, empowering our teams to drive innovation through the inclusion of diverse thoughts, ideas and perspectives. We operate at the highest standard of excellence, investing in the development of our staff across all levels and embracing differences through a culture of respect and understanding.

We are proud to offer a highly competitive perks and benefits package including:
• Exceptional health and dental rates, and fully covered vision package
• 401(K) match and an additional annual contribution from the Club
• Unlimited vacation time
• Paid parental leave
• Collaborative recognition program and incentives
• Leadership development programming
• Online educational platform for personal and professional development
• Employee Resource Groups
• Paid time off for volunteering
• Year-round diversity, equity and inclusion training and development
• Brewers Home Game tickets, promotional giveaways and other discounts!

For more information about our Crew, other benefits and insight into our Club culture please visit our Careers Page.

Jobcode: Reference SBJ-rv207n-3-137-41-2-42 in your application.