Marketing Acquisition Specialist

Job Description

This role is a key contributor in the growth of Marvel's publishing business priorities including subscription (MU), and key front list/collection titles. This position will partner with the Director of Acquisition & Retention to develop assets, track deadlines, and execute acquisition campaigns across paid media, CRM, affiliate, and partner channels.

Responsibilities:
Paid Media
• Create campaign briefs and track asset development to ensure timely launch of acquisition campaigns across growth channels via paid media agency.
• Internal lead for in-house campaign set up across growth channels. This includes building estimates, monitoring performance, and reporting. Campaigns services supporting:
• Internal LOB partners (Marvel HQ, Sales/partnerships)
• Print publishing priorities
Partnership/Affiliate Marketing
• Oversees asset creation deliverables, timelines, creative review and approvals processes for co-marketing promotions
• Leads asset development and content calendar updates to provide affiliate marketing partners steady pipeline of opportunities for growth and brand spotlighting.
• Key partners include:
• Apple and Google Play
• Marvel Unlimited affiliate marketing program
• Analytics
• Partner with BI and media agency teams to evaluate performance and provide recommendations for future campaigns.
Operations
• Assist with monthly invoicing process for paid media/marketing expenses.
• Partner with Lifecycle and Guest Experience managers to build process for campaign tracking/information sharing with internal and external partners.
Qualifications
• Bachelor's degree in marketing, business or related field.
• 2+ years' experience in performance marketing Experience with campaign operations on key paid media channels including Meta, Tiktok, Amazon, Google, and Apple.
• Ability to project manage/prioritize multiple projects simultaneously.
• Experience working with project management software (such as JIRA)
• Strong creative instincts with an eye towards concept development for performance marketing.
• Experience with Adobe analytics suite or comparable analytics platforms.
• Exceptional organizational skills and an extraordinary attention to detail.
• Dynamic problem-solving skills and the ability to work with cross-functional internal teams.
• Strong communication and writing skills, comfortable communicating across all levels.
• A fan of Marvel, and lover of comics is a plus
The hiring range for this position in New York is $61,500.00-$82,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Marvel Studios:
Marvel Studios has created one of the most powerful brands by bringing memorable, life-changing storytelling to the world through incredible characters like Iron Man, Thor, Black Panther and Captain America. The Marvel Cinematic Universe multi-film franchises have redefined the genre in building a universe filled with creativity, innovation and collaboration. At Marvel Studios, you will be part of a team that helps propel our legacy into the future with a vision as far-reaching as our stories.

This position is with Marvel Digital Media Group LLC, which is part of a business we call Marvel Studios.
Marvel Digital Media Group LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-7448qk-216-73-216-71-42 in your application.