Manager Performance Marketing

Job Description

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues – New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at www.msgentertainment.com.

Who are we hiring?

The Manager, Performance Marketing will be responsible for optimiz ing paid media and email marketing campaigns to support key MSG business strategies, including Rockettes, Concerts & Bookings, the New York Rangers, and the New York Knicks. The Manager Performance will collaborate with Marketing Strategy teams to develop tailored marketing solutions, media campaigns, and KPI frameworks for spend optimization and performance forecasting

What will you do?
• Develop strategic multi-channel media plans designed to drive conversion and awareness, and present data-focused, results-oriented media plans to brands and key stakeholders
• Establish media goals, objectives, channel roles establishing KPIs, testing frameworks, and measurement plans.
• Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and emerging media
• Manage paid media budgets by optimizing spend levels and media mix to meet KPIs while coordinating with Finance on invoicing, budget pacing, and spend fluctuations.
• Collaborate with Marketing Strategy, Business Insights, Creative, and Ticketing teams to integrate Performance Marketing strategies, including segmentation, media, and email.
• Establish a regular cadence of performance reporting through KPI dashboards and live meetings, such as weekly Sports executive and Performance Marketing meetings.
• Lead the day-to-day management of client and partner management, inclusive of internal and external key stakeholders, ad agencies, media vendors, data platforms, and measurement solutions
• Create and maintain media specific documents, such as flowcharts and budgets
• Provide thought leadership on trends, innovations, and changes that affect media buying

What do you need to succeed?
• 3+ years' experience in media planning
• Bachelor's Degree preferred
• Strong Performance Marketing acumen across traditional and digital media channels
• Proficiency in media platforms and dashboards such as Meta Business Manager, TikTok, Google AdWords, DV360, and SA360
• Experience with analytics tools like Salesforce Datorama and Tableau
• Experience managing Performance Marketing budgets, leveraging data and analytics
• Experience managing agencies and holding them accountable to KPIs and business outcomes
• Knowledge of current media advertising landscape, industry trends and marketing attribution models
• Effective communicator with ability to build trust and engagement, and act as a subject matter expert and influencer at all levels
• Exceptional written and verbal presentation skills

Pay Range

$120,000 - $130,000 USD

Jobcode: Reference SBJ-9zw73k-18-225-56-198-42 in your application.