Tour Marketing Director

Job Description

THE JOB
Live Nation's Latin America Concerts business is looking for a Tour Marketing Director to develop & execute innovative marketing strategy for LATAM concerts and tours across our region. This person will provide best in class service and foster strong relationships with both our internal teams and external partners.They will act as a strategic partner in developing marketing plans working internally with cross functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team.
WHAT THIS ROLE WILL DO
• Develop and execute marketing plans in conjunction with artist & project teams
• Manage onsale timelines in partnership with ticketing lead
• Cultivate & maintain relationships with external partners to provide excellent client services
• Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
• Manage marketing budgets to achieve business objectives
• Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
• Execute national promotions and oversee local promotions, both in support of individual shows and tours
• Partner with PR team to develop & execute media events and PR opportunities to support tours
• Oversee the planning of digital media campaigns across multiple platforms
• Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
• Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
• Effectively utilize internal marketing tools & resources, following best practices
WHAT THIS PERSON WILL BRING
• Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
• Must be fully bilingual in English and Spanish. Proficency in Portuguese a plus.
• Proven track record of outstanding client relationships
• Deep understanding of the live entertainment business
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
• Work well in a team environment
• Ability to prioritize and meet deadlines while managing multiple projects
• Ability to adapt, communicate and manage in a fast-paced environment
• Strong time management skills, excellent organization skills and attention to detail
• Creativity skills and problem-solving aptitude
• Proactive work ethic
• Passionate about live experiences
• Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
• Strong Microsoft Office Suite, G-Suite skills, Box
• Experience with digital asset management systems and workflows
• Experience managing marketing budgets & campaign planning
• Bachelor's degree required
BENEFITS/COMPENSATION
Compensation and benefits for this role will be determined based on the employee's location and aligned with local market practices and Brazilian labor regulations. Details will be provided during the offer process.This role may be eligible for bonus subject to plan terms and local eligibility.

Jobcode: Reference SBJ-pk193x-216-73-216-130-42 in your application.