Sr. Marketing Analyst

Job Description

Who are we?

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

The Senior Marketing Analyst is a high-impact member of our Concerts Analytics Team. Reporting to the Director – Marketing Analytics, this role will be responsible for analysis, reporting, and insights across our paid marketing channels. The ideal candidate will be a self-starter who is comfortable sitting at the intersection of data + disruption. This position will be working with data across CRM, ticket sales, and our marketing data lake. They must have experience with SQL, building dashboards, and automating reports.

Responsibilities:
• Querying and analyzing campaign performance data from our data lake and summarizing findings for Tour leadership & clients.
• Perform deep-dives on customer segments and Tour performance.
• Create PowerPoint presentations and visualizations, transforming data into actionable insights.
• Build Tableau dashboards and reports to track ongoing execution and priorities.
• Measure ROI of online and offline marketing campaigns.
• Work with Data Engineers, Ad Tech, and other Analysts to curate our Marketing data lake.
• Automate repetitive tasks and reporting.

Qualifications:
• Bachelor's degree
• 3+ years of experience in a highly visible analytics role
• Proficiency with SQL
• Excellent communication skills – must be able to distill data into actionable insights
• Experience measuring the impact of marketing spend across channels
• Proficiency with BI reporting & Tableau (in addition to other similar programs and platforms)
• Proficiency with Excel and PowerPoint
• Experience partnering with technical and business teams to create requirements for new data pipelines

Preferred Qualifications:
• Experience with Google Analytics (or comparable Tool)
• Experience with Media Mix models
• Experience with a CDP or marketing attribution
• Experience with Databricks

If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Live Nation Entertainment team today!

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-roew46-18-218-234-83-42 in your application.