Sr. Manager, Digital Media

Job Description

THE ROLE

We are seeking a Sr. Manager, Digital Media to lead integrated strategy and planning for paid digital media campaigns. You must have extensive knowledge of performance-based digital strategy and must be skilled at leveraging data to develop and optimize campaigns to meet core KPIs. You will work closely with internal marketing teams and digital channel leads in a fast-paced, results-oriented environment. You must be an expert at analyzing data, thinking creatively, and developing innovative media strategies.

WHAT THIS ROLE WILL DO
• Market a portfolio of live events, including concerts, sports, and arts/theatre, ensuring paid digital media plans maximize ticket sales and meet specific KPIs
• Work closely with internal marketing teams to provide guidance and strategy across paid digital media channels (search, social, and programmatic)
• Optimize placement and targeting of digital media in partnership with channel leads, using various internal tools
• Develop key documentation, including media plan summaries, budget grids, flowcharts, and performance recaps
• Proactively drive changes in digital media planning/buying processes as needed to meet business needs
• Stay on top of digital media trends and establish best practices

WHAT THIS PERSON WILL BRING
• 7+ years of experience in strategic digital media planning, including paid search, social, and programmatic media (inclusive of all ad types) - agency experience a plus
• Proven record of effectively managing large budgets that drive quantifiable results
• Working knowledge of:
• Social Media Platforms (Facebook, Instagram, Twitter, TikTok, Snapchat, etc.)
• DSPs (Google Display & Video 360, The Trade Desk)
• Paid Search (Google Search Ads 360, Bing)
• Digital Ad Trafficking Tools (Google Campaign Manager 360, etc.)
• Entertainment/event marketing experience
• In-depth understanding of media planning, negotiation, and performance analysis
• Proven track record of success and in-depth working knowledge of performance optimization and the technology integrations and solutions that guide them
• Strong presentation skills and the ability to clearly communicate strategy and rationale
• Previous management of a high volume of campaigns in a fast-paced environment
• COVID-19 vaccination will be required for this position subject to legally valid exemptions

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-d2xzbm-18-189-193-172-42 in your application.