Full Time Job

Social Media Specialist

Live Nation

New York, NY 11-01-2022
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Social Media Specialist (Sports)

Title: Social Media Specialist - Sports
Reports to: Senior Manager, Digital Marketing and Strategy - Sports

Location: New York, NY (Full-Time, On-Site)

The Role:
Roc Nation, a Live Nation joint venture, is looking for a Social Media Specialist who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development, and web/mobile properties. The Social Media Specialist will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling & industry trends.

• Social Media Knowledge: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms
• Content Coverage: Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels
• Content Support: assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms
• Digital Property Management: serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels
• Content Management: Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes
• Reporting & Analysis: Assist in social media performance analysis & reporting of social media campaigns
• Quality Assurance: Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals
• Trend Setting: Suggest new ways to attract prospective fans/ customers via digital channels
• Industry Innovation: Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers
• Quality Assurance: Conduct quality assurance reviews and testing of all digital channels including social media, email, and web
• Partner Collaboration: Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand
• Digital Marketing: Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations
• Task Management: Support digital staff with select functions related to calendar management, communications, etc.

• Bachelor's Degree is required
• A minimum of 1-3 years of combined work experience in creative marketing, digital content and/or social media
• In-depth understanding of social media platforms, content creation, industry trends and new technologies
• Knowledge and Experience with Adobe Creative Suite
• Extensive knowledge of and passion for sports
• Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously
• Track record building and maintaining strong business relationships
• Experience in online community management, social publishing & campaign management platforms
• Extremely detail oriented
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

Jobcode: Reference SBJ-g4m1yq-44-197-198-214-42 in your application.

Company Profile
Live Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.