Social Media Specialist

Job Description

Social Media Specialist (Sports)

Title: Social Media Specialist - Sports
Reports to: Senior Manager, Digital Marketing and Strategy - Sports

Location: New York, NY (Full-Time, On-Site)

The Role:
Roc Nation, a Live Nation joint venture, is looking for a Social Media Specialist who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development, and web/mobile properties. The Social Media Specialist will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling & industry trends.

Responsibilities:
• Social Media Knowledge: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms. Review all social media content, including the captions, posts, and graphics, to fact-check information and also for correct grammar, spelling, and punctuation to ensure all content is error-free
• Content Coverage: Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels
• Content Support: assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms
• Digital Property Management: serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels
• Content Management: Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes
• Reporting & Analysis: Assist in social media performance analysis & reporting of social media campaigns
• Quality Assurance: Conduct quality assurance reviews and testing of all digital channels including social media, email, and web
• Trend Setting: Suggest new ways to attract prospective fans/ customers via digital channels
• Industry Innovation: Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers
• Partner Collaboration: Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand
• Digital Marketing: Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations
• Task Management: Support digital staff with select functions related to calendar management, communications, etc.

Qualifications:
• Bachelor's Degree is required
• A minimum of 1-3 years of combined work experience in creative marketing, digital content and/or social media
• In-depth understanding of social media platforms, content creation, industry trends and new technologies
• Knowledge and Experience with Adobe Creative Suite
• Extensive knowledge of and passion for sports
• Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously
• Track record building and maintaining strong business relationships
• Experience in online community management, social publishing & campaign management platforms
• Extremely detail oriented
• The drive to take initiative, work independently and be accountable, while also working as a team player who is collaborative, positive and flexible

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

Jobcode: Reference SBJ-g44jxv-216-73-216-105-42 in your application.