Full Time Job

Senior Product Marketing Manager

Live Nation

Remote / Virtual 01-30-2024
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  • Paid
  • Full Time
Job Description

The Senior Product Marketing Manager will work closely with the Vice President of Experience Marketing to drive long term vision and success for membership programs across Venue Nation venues, with a heavy focus on our annual Lawn Pass program.

• Lead the creation of strategic roadmaps & integrated marketing plans for our annual Lawn Pass membership program.
• Ensure program development and rollouts are streamlined and executed smoothly
• Communicate with subject area experts across Brand, Experience Regional & Digital teams to develop marketing & communication strategies for product lifecycle
• Align internal partners as well as external agencies via strategic briefs, design, copy, website content, social content, media buying, and others as needed based on the initiative.
• Use data based decision making to evolve program strategy based on both guest & business needs.
• Consult with Fan & Artist services team on the development and sales strategy for ancillary products and program merch
• Partner with our operations team on member activations to engage pass members throughout our concert season

• A creative storyteller and strategic thinker who can bring our product to life.
• Ability to establish effective inter-departmental relationships across the organization to ensure everyone aligns and achieves results
• Strong presentation / deck building skills to help socialize concepts, campaigns and plans.
• Highly organized, with ability to balance multiple priorities and timelines at once

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Jobcode: Reference SBJ-rv82zw-100-26-196-222-42 in your application.

Company Profile
Live Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.