Senior Marketing Manager, Brand and Integrated Marketing

Job Description

JOB DESCRIPTION – Senior Marketing Manager, Brand and Integrated Marketing

Location: US Flexible

Division: Category & Partnerships

Line Manager: Director, Brand and Integrated Marketing

Contract Terms: Full-time/Regular

Job Family: MK Marketing

Job Level: P6 – Marketing – Expert Professional

THE TEAM

Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

THE JOB

Ticketmaster is looking for a strategic, results oriented Senior Brand and Integrated Marketing Manager to join our North America Marketing team. In this role, you'll take the lead in developing integrated marketing campaigns across our key lines of business, with a special focus on our sports efforts. You will leverage your marketing experience to design, coordinate and oversee execution of full-funnel marketing campaigns to generate growth across key categories and support with fan journey optimizations.

You will also play a key role in shaping the brand narrative for Ticketmaster in the US and ensure impactful fan-facing communication with consistent tone of voice for the brand.

To be successful in this role, you must be excited about the chance to be part of a growing and evolving organization and have strong experience in brand and integrated marketing. You are a natural collaborator, and enjoy working with a variety of teams, to gather information and work towards common goals. Stakeholder management is a strength, and you're great at having a balanced, while still pragmatic approach that will challenge the status quo.

In this role, you'll have the opportunity to build marketing strategies and campaigns based on category insights, channel performance and analytics. You will be working with our media strategy & planning team along with category management on defining projects with specific KPIs to deliver against business priorities. You will work on projects that help to drive the brand forward.

WHAT YOU WILL BE DOING
• Becoming a subject matter expertise within areas of focus and applying that to drive innovation for future growth
• Driving marketing strategy and brand positioning from insight through to execution
• Take an ownership role in our brand playbook, brand architecture, brand voice/tone, and key value props
• Ensure holistic consumer journeys across various owned and operated touchpoints, ensuring continuity across platforms
• Develop and support fan loyalty programs
• Work closely with agency partners on brand and campaign efforts
• Collaborate with organic social on influencer programming and strategy
• Develop strategic and integrated category marketing plans using owned, paid and earned media channels that drive revenue growth and new customer acquisition
• Collaborate with partners on research and insights work to inform marketing strategy and communication
• Work cross-functionally to help connect the dots across Category Management, Media Planning, Partnership Marketing and Creative teams
• Leverage performance insights to inform strategies for future campaigns
• Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
• Support go-to-market strategy planning for Product Marketing launches

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 10+ years of experience in integrated marketing and / or brand marketing
• Bachelor's degree in Marketing or a related field
• Understanding and experience with creation of integrated campaigns and generating excitement and demand leveraging all marketing channels from digital, social media, paid and earned media (secondarily, offline channels such as traditional TV, Radio, OOH)
• Knowledge of and passion for live events, sports, music and/or popular culture, marketing trends, tech and digital/social media
• Comfort with analyzing large data sets, interpreting primary and secondary consumer research; and sales & performance data
• Strong competence in Google Drive, Microsoft Word, Excel and PowerPoint
• The ability to effectively communicate with all employee levels
• Experience in the sports marketing and entertainment space is preferred

YOU (BEHAVIORAL SKILLS)
• The ideal candidate is a high-energy, strategic, and motivated individual, possessing a strong sense of urgency with a track record of success
• Ability to work effectively as part of a team
• Excellent communications skills
• Good time management skills with an ability to plan and prioritize competing work demands
• A highly motivated individual who takes pride in delivering work to the highest standard of excellence
• Ability to take the reins on any project and the resourcefulness to find the answers you need to get the job done
• A natural interest in learning and understanding the business and big picture
• Knack for building rapport and maintaining ongoing relationships with a wide variety of people inside and outside your sphere of influence
• Talent for designing and delivering high-impact assets that engage customers while maintaining true to the company's brands
• Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem

Ticketmaster, Live Nation Entertainment, will be closed for a couple of weeks during the year-end holiday break, with operations resuming in the New Year. Please don't be disheartened if we do not respond to you during this time, we will be in touch upon our return!

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on eac

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Jobcode: Reference SBJ-rzbmpn-3-144-252-248-42 in your application.