Senior Director, Integrated Marketing

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

In this role you'll be tasked with developing big creative and strategic marketing campaigns and writing inspiring proposals to win business from corporate partners across a number of key brand categories. You will use your strong knowledge of popular culture and consumer trends, your proven marketing acumen and your creative storytelling techniques to communicate a narrative that will compel brands to partner with Live Nation. Additionally, you will serve as a departmental resource leading or consulting on pitches targeting multicultural audience segments.

WHAT THIS ROLE WILL DO

Leadership
• Actively contribute to the strategic development of key partnership categories, including custom research, go-to-market strategy, and new business pitches-specifically within Beauty, Fashion, CPG, Automotive and Beverage Alcohol categories
• Support the development of Integrated Marketing team through on-going, proactive mentorship and project oversight
• Lead strategic meetings with prospective and existing clients, and support the relationship development with these teams in partnership with sales counterparts

Creative and Strategic Thinking
• Lead inspiring brainstorms and collaborative work sessions with team members to develop ''big idea'' concepts leveraging Live Nation's portfolio of live music and digital assets
• Strategically align the creative idea with marketing elements to create compelling, sellable, and executable entertainment marketing programs for prospective corporate partners
• Utilize an understanding of current media trends, social platforms and new technologies to drive scale and reach of proposed marketing programs

Proposal Development
• Develop clear, concise, and visually pleasing marketing proposals that tell a compelling brand story and strategically meet client objectives
• Work with internal and external resources to vet ideas, feasibility, pricing, and asset availability for proposed marketing programs
• Balance client goals and requests with Live Nation objectives / requirements
• Develop budgets within Live Nation and client parameters to support proposed ideas

Client Communication
• Liaise directly with clients to acquire brand information pertinent to the development process
• Present marketing concepts to prospective high-level clients in tandem with Sales team

WHAT THIS PERSON WILL BRING
• Bachelor's degree
• 10+ years of experience in brand marketing, advertising, media, digital or entertainment marketing
• Track record of building 360º strategic marketing partnerships and corresponding business models
• A proven understanding of research and insights fundamentals in building a business case for partnerships
• Expertise in using Keynote, Excel, PowerPoint, Word to develop presentations and budgets
• Entertainment Industry experience is a plus

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

Jobcode: Reference SBJ-g486w7-216-73-216-62-42 in your application.