Senior Director, Fan & Partner Insights

Job Description

Senior Director, Fan & Partner Insights (Quantitative Specialist)

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

This role requires that you are a master of methodology, a creative thinker and an analytical expert in proving why Live Nation's live music going audience is a valuable resource for brands. You are consultative in your approach – having the ability to interpret complex business challenges into research objectives and client-specific research engagements. You should be equal portions of creative researcher, data storyteller, product innovator, brand marketer and are driven by the drive of business development.

THE JOB

Live Nation Entertainment's Media & Sponsorship Division is looking for a highly resourceful team player to bring their passion for live music and interest in creative research methodologies and data storytelling to the position of Director, Fan & Partner Insights (Quantitative Insights Lead).

The Media & Sponsorship, Fan Insights team is tasked with empowering the overall organization and specifically, the sales team and our clients, with thought provoking insights - those that can help inspire creative partnerships and create competitive advantage. In an age where it's harder than ever to reach Millennial/Gen Z in traditional manners, the team's goal is to uncover insights that help Live Nation and our partners differentiate amongst all types of media and entertainment and help our clients develop meaningful cultural connections with their consumers.

WHAT THIS ROLE WILL DO

Research & Storytelling:
• Lead strategic custom quantitative and qualitative research and insights projects for key prioritized clients (immediate need)
• Contribute to prioritized sales categories and audiences/theme reports (i.e., Live Music + Automotive) (long-term goal)
• Conduct and synthesize quantitative research
• Have a keen understanding of the landscape of cutting-edge research partners, provide recommendations on partner selection and manage vendor relationships from proposal to project completion – experience in managing a panel provider and synthesizing data from third-party sources (YouGov, ComScore, Nielsen, etc.) and/or first-party data
• Liaise with internal departments, including Data/Audience Insights, Sales/Brand Management, Integrated Marketing, etc.
• Proactively identify and inform the team where research may be able to help support a pitch or presentation

Business Development (pitches and holistic client growth):
• Collaborate with Live Nation's in-house creative agency on specific brand strategies for proposal development of new business pitches and key renewals for existing partnerships
• Inform internal brainstorm sessions
• Dynamically present live music or industry specific insights at key client meetings

WHAT THIS PERSON WILL BRING
• 10 years' experience of consumer insights (client/agency/consulting), brand management, or brand marketing
• Possesses knowledge of popular culture, live music/entertainment marketing, the current media landscape, the technology landscape and people-based marketing
• Experience in motivating and managing a team of researchers
• Possess research skills and capabilities – be well-versed in a variety of advanced quantitative methodologies (i.e., MaxDiff Analysis, Conjoint Analysis, Segmentation), analysis and providing actionable recommendations
• Experience in qualitative methodologies, including drafting discussion guides and moderation of online focus groups
• Ability to work with disparate data sources and work closely with analytics teams; working knowledge of the ad-tech and mar-tech ecosystem
• Comfortable being hands on with data, if needed, using excel, SPSS, or other advanced data manipulation tools, as well as experience with various research partners (i.e., Qualtrics, SurveyMonkey, etc.)
• Familiarity with data visualization tools (i.e., DOMO) and syndicated research tools (i.e., YouGov, Simmons, MRI)
• Fundamental understanding of how to educate and inspire others across various departments (account management, sales) and levels of experience
• Strong skills/experience in presentation writing and presenting persuasively
• Highly effective at negotiating priorities, managing timelines, and owning multiple projects at one time
• Extremely resourceful, team player
• Deadline driven
• High degree of self-initiative

If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Live Nation Entertainment team today!

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation wil

[more...]

Jobcode: Reference SBJ-g6bw78-18-222-125-171-42 in your application.