Senior Data Analytics Manager, Marketing & Media

Job Description

Company: Live Nation Entertainment

Department: International Data Team

Location: Farringdon, London

Reports to: VP Data

Working Hours: Full time

Contract type: Fixed term contract, maternity cover until May 2025

Role Description

An exciting opportunity to join the international data team at Live Nation Entertainment. Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Live Nation Concerts, Live Nation Media & Sponsorship and Ticketmaster.

This is a fixed term position focused on development of data and analytics programs and provide subject matter expertise in marketing analytics and digital advertising. You will be leading the delivery of reporting and analytics solutions and responsible for the adaptation of data tools and platforms across international markets. You will play a pivotal role in shaping data and digital transformation initiatives for global business supporting business stakeholders across Live Nation International markets

What it's like to work in the Team

You'll be a part of the Live Nation's international data team which focuses on developing and scaling data solutions and programs supporting business operations and stakeholders across markets in UK, EMEA and international regions. We are a diverse, flexible and collaborative team. The successful candidate contributes to our core values of driving data excellence and making data useful

What the role Involves
• Lead the planning, rollout and adaption of data tools for marketing and media teams with training, workshops and best practices guides
• Provide analytics expertise and manage relationships with international stakeholders supporting in leveraging data and digital tools like Google Analytics, DMP, CRM etc
• Lead initiatives and manage process to improve data quality, data collection, compliance within marketing campaigns, tracking and audience segmentation
• Develop and rollout BI and reporting solutions and deliver regular insights leveraging data from customer, advertising and ecommerce sources
• Partner with media advertising teams to create and manage audience solutions with audience analysis/research and opportunities for media operations.
• Line management responsibility of team analysts and provide leadership in partnering with international data teams and external partners
• Support data and tech leadership teams in rollout of data programs, platform and digital transformation initiatives in product, customer and privacy compliance
• Provide ad-hoc support with data operations requests including reporting, platform support and business day-to-day operations

Who you are

Competencies / Skills / Knowledge / Experience
• Proven strong experience in leading marketing analytics and digital advertising solutions within media and E-commence
• Expertise and understanding of digital analytics and tracking solutions like Google Analytics, GTM, Consent management or similar is a MUST
• Expertise in Ad Tech tools (e.g. DMP, DSP, SSP) and digital media channels (social and display) is highly desirable
• Experience and hand-on expertise in developing dashboards and reports using Google Looker Studio, Tableau or similar tools
• Experience in managing data projects at scale with line management experience
• Good understanding of data privacy regulations like GDPR and its impact on data collection would be advantageous.
• Cross-functional leadership, communication and presentation skills
• Analytical skills and data-driven mindset, ability to articulate technical solutions to business stakeholders
• Proactive, highly motivated, curious and critical thinker

The Company

#LI-SL1

Jobcode: Reference SBJ-rb0epk-3-144-230-82-42 in your application.