Senior Brand Manager

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The Senior Brand Manager leads day-to-day relationships and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:
• Client Relationship Service
• Program Activation & Performance
• Financial Performance, Budget Planning & Reporting
• Team Management & Development
• Innovation & Growth

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.

WHAT THIS ROLE WILL DO
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client's industry and business, impeccable program delivery, and client
• Establish and grow relationships with key client contacts outside of the day-to-day relationships
• Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Support VP, Brand Director, Creative Solutions, and Integrated Marketing team, with developing a strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete the contract process
• Ensure delivery of contractual agreements including planning, execution, measurement, and reporting, and proactively resolve any challenges with asset delivery
• Serve as the key point of contact for all client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
• Lead key client meetings throughout the year, in-person and over the phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including the development of presentations for meetings
• Oversee for all on-site activities for venues, festivals/venue, custom events, artist experiences, and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
• Fully understand the Live Nation Digital ecosystem, and work directly with the Live Nation Digital Planning team to ensure all digital media programs are fully executed and optimized
• Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
• Additional responsibilities as requested by Manager and/or Senior Management as requested

WHAT THIS PERSON WILL BRING
• 4+ years of direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising, or activation agencies
• Record of success building, selling, and/or delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
• Experience with project management programs such as Asana, Trello, Jira is a plus
• Ability to travel 30% of the time or more in season, often nights and weekends
• COVID-19 vaccination will be required for this position subject to legally valid exemptions.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

Jobcode: Reference SBJ-rvy2xw-3-129-23-30-42 in your application.