Senior Brand Manager

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE BRAND MANAGEMENT TEAM

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.

THE JOB

The Senior Brand Manager manages the day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:
• Marketing execution on both Live Nation and brand partner owned platforms
• Liaise between brand partner and Live Nation National & Local Tour Marketing teams
• Data Analysis and Reporting
• Innovation & Growth

WHAT THIS ROLE WILL DO
• Primarily liaise between brand partner, LN touring and artist representatives to secure exclusive ticket offers (pre-sales, preferred, discounted, special ticket offers) for brand partner's customers.
• Help lead brand partner marketing creative and messaging to promote the offers in tour advertising, artist marketing channels, press, social media, etc.
• Review tour marketing assets with brand inclusion for approval to ensure brand partner inclusion meets brand guidelines.
• Ability to read and understand basic tour marketing media plans to ensure Brand commitment is being fulfilled.
• Work with the Live Nation ticketing directors and local venue box offices to ensure brand partners ticket offer is set up correctly and within the correct timeline. Ensure the ticket quality and quantity for the brand partner offer meets contractual guidelines.
• Help manage brand partners yearly tour media budget and send regular updates to brand partner of budget status.
• Work with Live Nation Finance team and Live Nation tour marketers to reconcile each tour media spend when the brand partner has committed incremental media dollars to support ticket offers.
• Gather, analyze, and package key metrics, learnings and development opportunities into program recaps that are delivered in a timely manner.
• Develop basic understanding of LN Digital, Mobile and Social Media assets and work with Planning team to ensure proper execution of sponsorship-based media plans.
• Support program financials including budget tracking, billing, invoicing, tour media budget reconciliations and other relevant financial activities.
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs.
• Support department wide development initiatives.
• Additional responsibilities as requested from Manager and/or Senior Management as requested.

WHAT THIS PERSON WILL BRING
• 3+ years direct experience in brand management, marketing, or advertising agencies
• Work with recognizable global brands preferred
• Record of success delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Knowledge of consumer and market research with ability to implement into decision-making and management
• A proven understanding of data analysis and reporting
• Deep curiosity about emerging marketing trends and ability to integrate into client programs
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel; proficiency in Keynote is a plus
• Strong passion for music, including knowledge of current/relevant artists and industry trends

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-d958ok-35-170-81-33-42 in your application.