Paid Search Manager

Job Description

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE

We are seeking a Paid Search Manager II to be part of Live Nation Entertainment's Marketing & Data Team, which is responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. This role will coordinate the strategy, development, and execution of digital campaigns for Ticketmaster. This role will work closely with multiple stakeholders including channel partners, category managers, and external partners. This role will report directly to the VP of Digital Media.

WHAT THIS ROLE WILL DO
• Achieve/exceed ROAS targets through campaign execution and optimizations
• Monitor and analyze performance for 100+ active campaigns at any given time
• Analyze campaign data and provide actionable recommendations to improve current campaigns and develop new strategies for future campaigns
• Identifying and communicating Paid Search trends than can inform collaborative strategies across other digital media channels including paid social, programmatic display, email, and SEO
• Work closely with the paid search team and internal stakeholders to inform ongoing strategy, testing methodology, and roadmaps
• Identify test-and-learn opportunities and develop business justifications
• Contribute key learnings to internal and external stakeholder recaps and readouts
• Think strategically across multiple types of campaigns across sports and concerts
• Provide end user feedback on marketing solutions built by Product, Data, and Engineering teams

WHAT THIS PERSON WILL BRING
• 4+ years of digital marketing experience, with a focus on Paid Search including Google and Microsoft
• Experience managing at least one person
• Proven track record using Search Ads 360 (or similar optimization platform), Google Search Ads, and Microsoft Search Ads
• Strong project management skills with the ability to prioritize and triage tasks across 100+ planned and active Paid Search campaigns at any given time
• Experience managing localized campaigns across multiple regions
• Exposure to tools including Tableau, Domo, Datorama, and Google Analytics
• Experience pulling and analyzing campaign data and synthesizing into actionable insights; excellent quantitative and data analysis skills
• Advanced knowledge of Microsoft Excel and/or other spreadsheet tools
• Ability to effectively influence and communicate cross-functionally; exceptional verbal and written communication skills
• Affinity for the sports, music and live entertainment industry
• Bachelor's degree in marketing, business, economics, or related field
• COVID-19 vaccination will be required for this position subject to legally valid exemptions

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

Jobcode: Reference SBJ-gpxk3x-18-218-184-214-42 in your application.