Media & Sponsorship Senior Brand Manager

Job Description

THE JOB
The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.
Senior Brand Managers lead day-to-day relationships and activities of Live Nation's strategic marketing partnerships with our top corporate brands. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:
• Client Relationship Service
• Program Activation & Performance
• Project Management
• Financial Performance, Budget Planning & Reporting
• Innovation & Growth
WHAT THIS ROLE WILL DO
• Lead and support the planning, execution, and on-site delivery of custom events, artist experiences, hospitality programs, and festival activations in partnership with venue staff, production leads, and agency partners.
• Manage the full lifecycle of sponsorship programs from planning and execution through measurement and recap, ensuring all deliverables meet contractual, creative, and performance expectations.
• Own meeting agendas, recap notes, and next-step alignment to ensure every discussion drives progress, while executing and optimizing internal processes.
• Translate data insights into clear, compelling narratives that highlight measurable results, and demonstrate impact, uncover growth opportunities, and drive future business while articulating Live Nation's value proposition.
• Oversee financial management for assigned accounts by forecasting confidently, tracking actuals, processing invoices, and running budget scenarios to ensure fiscal discipline.
• Develop and grow relationships with cross-functional teams across Digital and social media, Talent, Content Production, Legal, Finance, and Research to deliver insight-driven programs that meet client objectives.
• Stay deeply informed on clients' industries, competitors, and market dynamics-as well as the evolving live music and entertainment landscape-to identify opportunities that enhance sponsorship strategy and strengthen business impact.
• Additional responsibilities as requested from Manager and/or Senior Management as requested
WHAT THIS PERSON WILL BRING
• 4-6 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Record of success building, selling, and/or delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Demonstrated ability to leverage AI-powered tools to improve efficiency and effectiveness.
• Ability to travel 30% of time or more, often nights and weekends
Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

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The expected compensation for this position is: $70,000-$80,000
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-z3ob22-216-73-216-0-42 in your application.