Media & Sponsorship Senior Brand Manager

Job Description

LIVE NATION ENTERTAINMENT

LIVE NATION MEDIA & SPONSORSHIP
Our Media & Sponsorship division employs a sales and marketing team that creates and maintains relationships with sponsors through a combination of strategic global, national and regional opportunities tied to our concerts, festivals, venues, ticketing assets, websites and custom experiences.
We work with our brand partners to develop marketing programs that connect them directly to fans and artists. Our ultimate job is to leverage the power of live music to drive our brand partners' business.
BRAND MANAGEMENT
Sitting within Live Nation Media & Sponsorship, the Brand Management team is a collection of ambitious, resourceful, passionate, and strategic-minded individuals that thrive in an environment full of variables and unknowns. Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients' businesses and brands forward.
Team members will be directly involved with the following:
• Client Relationship & Service
• Business Development & Growth
• Program Activation & Performance
• Innovation & Optimization
• Financial Planning & Reporting
• Team Management & Development
WHAT THIS ROLE WILL DO
• Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation
• Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
• Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment
• Manages the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
• Leads (depending on situational needs) key client meetings throughout the year (i.e., periodic status meetings, mid-campaign reviews, end of year recap/renewal discussions, etc…) to ensure alignment between LN & client on strategy, delivery and performance of partnership
• Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
• Serves as internal point of contact for client specific financials including overall profitability, forecasts, and program budgets and ensures timely and accurate financial reporting of sponsorship programs
• Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Assists Senior Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
• Solves problems proactively with timely updates to manager and escalates challenges that require additional attention
• Explores marketing trends, emerging technologies, and best practices to add value to sponsorship programs and drive personal learning & development
• Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns
• Impacts department wide development initiatives that improve overall team efficiency and effectiveness
• Participates in learning and development sessions that support their annual professional development and growth plans
WHAT THIS PERSON WILL BRING
• Bachelor's degree in business, marketing, communications, or a related field of study
• 5-8 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies (experience working with technology and telecom companies preferred, but not required)
• 1-2 years of direct employee and/or agency management experience
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
• Excellent communication skills – written, verbal, presentation and visual storytelling
• A proactive, collaborative, and organized working style
• Excellent interpersonal skills for building relationships internally and externally
• Track record of working with recognizable global brands and growing client relationships
• Experience with marketing programs across physical and digital components preferred
• Record of success building, selling, and delivering innovative marketing programs with measurable results
• Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
• Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
• Strong passion for music, including knowledge of relevant artists and industry trends
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions)

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Jobcode: Reference SBJ-366q64-216-73-216-0-42 in your application.