Media & Sponsorship Director, Digital Planning & Strategy

Job Description

THE JOB
Live Nation's Media & Sponsorship team is seeking a Director of Digital Planning & Strategy to lead the development and execution of digital media campaigns for high-impact partnerships. You will collaborate closely with National and Local Sales, Marketing, Finance, and other internal teams to ensure flawless campaign planning, activation, optimization, and reporting. You will also play a critical role in internal training, process improvements, and client communications.
WHAT THIS ROLE WILL DO

Pre-Sale Responsibilities
• Partner with Sales teams to respond to RFPs for major digital partnerships.
• Participate in kickoff strategy calls with Sales and Marketing.
• Build cohesive, multi-platform media plans in coordination with relevant departments.
• Provide supporting materials to Sales including audience descriptions and technical specs.
• Review Insertion Orders before submission to senior leadership.
Post-Sale (Internal Coordination)
• Communicate finalized plans to Finance.
• Submit Booking Requests to appropriate teams.
• Organize and lead internal campaign kickoff calls.
• Oversee campaign execution, ensuring full delivery and optimization throughout flight.
• Gather monthly billing information and coordinate with Finance.
• Develop wrap decks with campaign insights and future recommendations.
Post-Sale (Client Management)
• Collect and traffic digital assets from client/agency.
• Confirm campaign launch and deliver launch screenshots within 48 hours.
• Monitor campaign performance and implement optimizations as needed.
• Communicate performance updates and optimizations to client.
• Manage revisions to media plans, IOs, and creative assets.
• Send delivery reports to clients on a mutually agreed schedule.
Team Collaboration & Management
• Join client meetings with Sales as needed.
• Conduct quarterly check-ins with individual Sales partners.
• Lead bi-weekly meetings with Planning team to assess live campaigns and identify upsell opportunities.
• Share bi-weekly campaign updates and top-line revenue summaries with senior management.
• Oversee onboarding and training for new hires; help develop and formalize training processes.
• Assist in rolling out new tools or processes; lead relevant training sessions.
• Handle international digital planning requests.
WHAT THIS PERSON WILL BRING
• 7+ years in digital media planning or strategy, preferably in media, agency, or entertainment industries.
• Experience leading strategic digital campaigns for large-scale clients or sponsorships.
• Proven success in campaign execution, optimization, and performance reporting.
• Previous experience managing direct reports or onboarding junior team members.
• Deep understanding of digital media landscape including programmatic, display, video, and social platforms.
• Strong organizational and multitasking skills with the ability to manage multiple campaigns simultaneously.
• Excellent verbal and written communication skills; comfortable interfacing with senior stakeholders and clients.
• Proficient in Excel, PowerPoint, and digital media platforms (e.g., Google Campaign Manager, DSPs).
• Highly collaborative, team-oriented approach with a proactive and solution-driven mindset.
• Attention to detail with strong analytical capabilities.op
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

The expected compensation for this position is:
$80,000 – $95,000
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-1222w0-216-73-216-125-42 in your application.