Product Manager - Data Products & Marketing Measurement

Job Description

THE TEAM

Live Nation is dedicated to building a world class marketing organization powered by world class marketing technology. Our mission is to connect the right fans with the right events at the right time. We aim to do this at scale for hundreds of millions of fans across hundreds of thousands of events with billions of tickets to sell.

As the world of online marketing continues to evolve, so do the technologies and the data required to measure the effectiveness of marketing. In order for Live Nation to maintain a world class marketing organization, it is important to ensure we are measuring the value and effectiveness of our various efforts to get our message in front of fans.

THE ROLE:

You will be responsible for defining a best-in-class measurement platform that will help drive strategic decision-making by providing meaningful business insights from data. You will standardize Live Nation's measurement practices across our various marketing channels, while introducing new, omni-channel attribution solutions to help focus our resources appropriately. You will oversee delivery of reporting and analytic solutions that have a strategic impact on media practices and decision-making.

This position has a deep focused on data management principles and practices. Candidates are expected to be comfortable gathering and analyzing large amounts of data as a core driver of delivering of data products. This position requires someone with strong concepts of digital marketing and ecommerce.

People holding Analyst positions or prior experience, who are looking to start in Product Management are encouraged to apply. This role is a good fit for all those with a high degree of intellectual curiosity.

WHAT THIS PERSON WILL DO:
• Product development that includes analysis, ongoing scaled deliverables, and presentations specific to Marketing / Media data management
• Take an active role in the data collection processes to identify and solve inefficiencies
• Plan/manage product roll-out and assist with the day-to-day operational support post roll-out.
• Drive the data product roadmap through collaboration across multiple disciplines (Product, Media, SEO, Ad Ops, Marketing, and Fan Platforms)
• Work closely with data scientists, engineers, analysts, third-party partners, and internal QA teams to ensure quality, accessibility, and consistency of data.
• Provide thought leadership in digital marketing & analytics, attribution, measurement, reporting and data sources
• Be the subject matter expert for digital marketing attribution analytics, data, methodologies, and insights

WHAT THIS PERSON WILL BRING:
• Bachelor's Degree (preferably in STEM or Business) is a plus but not required
• 3+ years Product Management or Business Analyst experience
• 3+ years working with Measurement and Reporting solutions
• Prior work in eCommerce, Digital Media Agencies, and Business Consultation roles a plus
• Comfortable gathering and analyzing large amounts of data across a variety of business dimensions in a fast-paced environment
• Proficient in requirements definition, authoring epics, user stories and acceptance criteria within the Agile/Scrum methodology.
• Familiarity with marketing channels (email, push, media) across the spectrum of paid/owned / organic
• Experience web analytics tools and behavioral data principles
• Familiarity with consumer privacy regulations, standards, and governance a plus
• Management and Communication:
• Excellent communication skills, including executive-level communication and presentation.
• Capable of managing multiple projects simultaneously, and handle shifting priorities.
• Detail-oriented and meticulous about product quality, stability, and documentation
• Strong organizational and analytical skills with complementing technical abilities
• Demonstrated flexibility with working arrangements that blend in-person and remote collaboration across multiple geographic locations
• Creative, collaborative thinker with an ability to learn new things, assess problems and identify proactive solutions quickly.
• Ability to maintain a broad and big-picture view, and weigh varied/multiple factors when making product decisions.
• Expert proficiency in data retrieval, assembly, and manipulation using SQL
• A strong mind on the accessibility of data for a broad spectrum of consumers
• Cloud services experience such as AWS Athena or Google Big Query a plus
• Working knowledge and application of a dashboard/analytical toolkit (Domo, Tableau, Google Data Studio, Jupyter, Looker, etc)
• Project management using tools such as Basecamp, JIRA, Asana, Wrike
• Composition and revisioning of project assets such as documentation, presentations, diagrams

If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Live Nation Entertainment team today!

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.



e Los Angeles,CA
dLosAngeles, CA

eNewYorkCity

eChicago,IL

Jobcode: Reference SBJ-g6p9v8-3-145-191-22-42 in your application.