Marketing Manager

Job Description

THE JOB
Artist management firm seeking a creative and data driven Marketing Manager to oversee digital marketing activities for a diverse roster of indie and major label artists. The position will look after their own assigned roster and will report to the VP of Strategic Marketing as well as work closely with the Sr. Marketing Manager. The position sits within an internal, cross-functional digital marketing team, collaborating often with creative services, touring and commerce teams as well as managers & artists.
WHAT THIS PERSON WILL DO
• Develop and own maintenance/single/album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision.
• Develop overall timelines and campaign strategies to successfully grow streaming consumption, physical sales, social media engagement and activation of audience for live touring.
• Oversee day to day organic, paid and owned plan execution with internal and external teams.
• Oversee, coach, and direct the work of a Digital Marketing Coordinator on social media posting execution, ideation, content management, research, platform optimizations and more.
• Balance and prioritize high level tasks while maintaining frequent daily communications with managers and artists via different channels (text threads, calls, zooms, emails) according to preference and productivity, this varies by client.
• Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption.
• Prepare for, lead and own internal marketing meetings.
• Manage client external marketing teams including label marketing, ad agencies, creatives, content people and more. Understand how to collaboratively guide & direct these partners, being the bridge between them and the artist.
• Track and report on UGC trends and activity across short-form platforms.
• Direct the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, websites) as applicable.
• Liaise with managers to identify goals and objectives.
• Understand & analyze key datapoints and metrics to gauge real-time performance and report key findings.
WHAT THIS PERSON WILL BRING
• At least 3 years experience managing digital marketing for indie and major label recording artists – record label and/or management experience with artist/client facing experience strongly preferred.
• An entrepreneurial mindset, self-motivated with an aptitude for problem-solving.
• You have experience leading digital for an artist roster with competing priorities and a proven track record of successfully moving projects forward.
• Previous experience with hands-on social media posting & execution.
• You have a passion for technology, socials, music, and fan-focused digital strategies.
• Demonstrated leadership in team discussions and client meetings.
• Organized critical thinker who works well in a team environment under pressure.
• Strong communication skills that lend well to navigating client facing communication, understanding the nuances of working with each artist and manager.
• Strong attention to detail.
• Knowledge of DSP, email/SMS and social media platform best practices.
• Copywriting skills, a creative eye and understanding of cultural trends.
• Experience launching & nurturing fan communities via fan/HQ accounts, Discord, etc.
• Ability to research, analyze and articulate key findings to inform strategic decisions.
• Basic graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut).
• Maintain confidentiality of information regarding company clients and other sensitive information.
• While office hours are from 9a-6p CT, this role requires the ability to work flexible hours including some evenings/weekends as needed for artist requests.
• Tech savvy command of project management software (Monday/Asana), business software (Microsoft Office suite & Adobe) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom…).
PREFERRED:
• Hands-on digital advertising experience.
• Interest or experience in gaming and streamers.
• Basic website editing experience (on Squarespace and/or Wordpress).
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

----------
The expected compensation for this position is:
$68,000.00 USD - $85,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-6kkpbn-216-73-216-12-42 in your application.