Full Time Job

Marketing Director

Live Nation

Nashville, TN 04-29-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

The Director of Marketing will be responsible for advertising and marketing of events produced by Neste Live! and for support services where contracted for Neste Live! clients.

• Ensure the handling of all publicity requests including press releases, solicited stories for upcoming events, day of show photo/media requests.
• Direct the maintenance and updates of press and contact lists (radio, television, print, web).
• Ensure the compiling and sending of press releases, publicity materials and photos to writers, editors and other promoter partners as directed.
• Direct the distribution of creative spots to both radio and television stations.
• Direct graphic designer on print ads, posters, and digital needs for events produced by Neste Live!
• Manage and direct street teams for distribution of creative collateral as well as develop street strategy for all shows produced by Neste Live!
• Ensure the arrangement of artist/media interviews; phone-ins, remotes, in-studio, etc.
• Develop creative marketing/promotional plans with outside agents and managers as well as internal senior level marketing executives
• Implement creative marketing/promotional plans with local media including the negotiation of rates and the implementation of paid/trade advertising schedules.
• Direct show and non-show related marketing projects and initiatives.
• Direct digital, social media, and tech strategy for festivals, fairs, etc. venue awareness, and local market growth in these segments.
• Direct the creation of high impact promotions and strong consumer awareness for various events with a focus on non- paid media which results in driving ticket sales.
• Manage overall marketing budgets for both show and non-show related initiatives
• Build strong relationships with record labels, publicity firms, artist management, internal employees and management and other industry stake holders.
• Work closely with the booking staff to identify opportunities for media driven programming i.e. radio shows, themed events, etc.
• Build reports focused on email marketing metrics in addition to assisting with sales reporting.
• Direct maintenance and updates for website and socials for Neste Live! and events specifically produced by Neste Live!

• Bachelor's degree from an accredited university.
• Minimum of 3 years' experience marketing live events.
• Excellent oral and written communication skills.
• Willing to work day, evening and weekend hours at events for Neste Live!
• Experience with Adobe Photoshop or graphic design software.
• Intermediate to advanced level of skill in Microsoft Excel.
• Knowledge of analytics tools such as Google Analytics and Tableau.
• Excellent organizational and time management skills with strong attention to details.
• Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.
• Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

Jobcode: Reference SBJ-rbekk6-3-238-136-36-42 in your application.

Company Profile
Live Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.