Manager, Digital Planning & Strategy

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The Manager of Planning and Strategy will play a critical role in the success of Live Nation's most engaged brand partners. LNE needs an analytical, experienced, technically-proficient candidate to develop and oversee all digital components for strategic brand partners on the east coast.

WHAT THIS ROLE WILL DO
• Partner with National and Local Sales to respond to RFP Requests for strategic partnerships
• Participate in initial kick-off call and strategize with Seller and Marketing
• Create cohesive and comprehensive media plan(s), looping in any necessary departments
• Provide Seller with any additional materials such as audience descriptions or specs
• Collect all digital assets from agency/client
• Confirm launch, and send screenshots within 48 hours of launch
• Monitor campaign throughout flight and work with necessary teams to implement any optimizations needed in order to deliver in full
• Communicate any necessary optimizations to client
• Manage any plan revisions, IO revisions, and creative swaps
• Send Delivery Reports to client as frequently as determined
• Attend client meetings with Sellers
• Meet with Planners to discuss status of all live campaigns, with an emphasis on optimizing and upselling
• Send out updates to Management on all live campaigns
• Send top line revenue information to Management
• Work on ad hoc projects with direction from Manager
• Help manage the rollout of new processes
• Schedule training sessions around new processes for necessary teams

WHAT THIS PERSON WILL BRING
• 2-4 years experience at an agency or publisher
• A hard-working, go-getter attitude
• The ability to prioritize and properly delegate
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• An attention to detail
• A love for live events

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

Jobcode: Reference SBJ-gpp65x-3-141-31-240-42 in your application.