Manager, Digital Planning & Strategy

Job Description

WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
Live Nation's Media & Sponsorship division is seeking a Manager of Digital Planning & Strategy to support the development and execution of digital media campaigns across high-profile brand partnerships. This role will work cross-functionally with Sales, Marketing, Finance, and internal teams to ensure campaign plans are accurate, aligned, and delivered effectively. The ideal candidate is a strong communicator with a solid grasp of the digital media ecosystem and a passion for live entertainment.
WHAT THIS ROLE WILL DO

Pre-Sale Responsibilities
• Respond to RFPs from National and Local Sales teams.
• Join kickoff calls with Sales and Marketing to align on campaign goals.
• Develop comprehensive and strategic digital media plans in collaboration with other departments.
• Provide supporting materials to Sales including audience profiles, specs, and timelines.
• Review Insertion Orders (IOs) before they are submitted to senior management for approval.
Post-Sale (Internal Coordination)
• Share finalized campaign details with Finance and internal teams.
• Submit booking requests and coordinate with trafficking, ad ops, and planning teams.
• Schedule and lead internal campaign kickoff calls.
• Monitor campaign delivery and performance; ensure timely optimizations in collaboration with execution teams.
• Collect and send monthly billing data to Finance.
• Build campaign wrap reports highlighting insights, performance, and future recommendations.
Post-Sale (Client Management)
• Gather and traffic all creative assets from clients and agencies.
• Confirm campaign launches and send screenshots within 48 hours.
• Track campaign pacing and performance, ensuring all deliverables are met.
• Communicate campaign optimizations or changes with clients as needed.
• Manage updates to campaign plans, IOs, and creative assets.
• Deliver performance reports to clients at regular intervals based on agreement.

Additional Responsibilities
• Join client calls and meetings with Sales as needed.
• Support special projects and ad hoc initiatives as assigned by senior leadership.
WHAT THIS PERSON WILL BRING
• 3–5 years of digital media planning or strategy experience, preferably in media, advertising, or entertainment.
• Hands-on experience building digital media plans and working across internal departments.
• Experience managing post-sale execution including optimizations, billing, and reporting.
• Solid understanding of digital media channels including display, video, social, and programmatic.
• Excellent organizational and project management skills; capable of juggling multiple campaigns at once.
• Strong written and verbal communication skills; experience working with both internal and external stakeholders.
• Proficiency in Microsoft Excel, PowerPoint, and media planning tools/platforms.
• Attention to detail with a collaborative and proactive mindset.
• Passion for live entertainment and the digital advertising space.
Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

-------
The expected compensation for this position is: $70,000 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-3663k5-216-73-216-29-42 in your application.