Full Time Job

Manager - B2B Marketing, North America

Live Nation

West Hollywood, CA 06-15-2022
Apply @ Employer
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
THE TEAM

The Manager - B2B Marketing, North America will report directly to the Director - B2B Marketing, North America. The role will collaborate directly with the Global Product Marketing, Sales Enablement, and Communications teams, among others.

THE JOB

The Manager– B2B Marketing, North America will be responsible for helping engage Ticketmaster's robust and diverse North American client base. This role will help develop campaign strategy as well as manage the day-to-day components. Working with the Director - B2B Marketing, North America and other B2B marketing team members, this position will aim to improve the marketing and sales activities at all funnel stages.

WHAT YOU WILL BE DOING
• Research, develop, and write content for email, website, social media postings, and other marketing initiatives
• Manage the content development process, including collaborating with subject matter experts, marketing colleagues, and Communications, to guide projects from conception through approvals
• Help develop and execute multi-channel marketing campaigns that align with business goals, including email, blog content, webinars, and social
• Day-to-day management of campaigns, including but not limited to measuring emails, blog posts, social media posts, and ad campaigns
• Be knowledgeable about the data supporting automated campaign execution and reporting, pursuing insights into customer groups and strategies for continuous improvement based on test results and data
• Continually evaluate and improve the effectiveness of online campaigns
• Identify, gather, curate, and document customer and campaign requirements, e.g., copy, images, videos, gifs, links, etc.
• Work with internal teams and/or third-party resources to develop appropriate digital content (webinars, emails, landing pages, etc.)
• Project manage creative asset development for campaigns to ensure on-time receipt of all deliverables
• Stay informed of industry changes and apply them to actionable recommendations

WHAT YOU NEED – EXPERIENCE AND TECHNICAL SKILLS
• 3-5 years of experience in a cross-functional marketing environment required; B2B marketing experience preferred
• Bachelor's or Master's degree in Marketing, Marketing Communications, or a related field preferred
• Experience with the ticketing industry preferred
• Experience creating and implementing content strategy
• Strong project management and organizational skills to manage editorial schedules and deadlines within ongoing and new campaigns
• Working knowledge of Adobe Creative Suite
• Experience with inbound marketing software (i.e. Pardot) and customer relationship management systems (i.e. Salesforce)
• Experience with social media advertising (LinkedIn) a bonus

WHAT YOU NEED – BEHAVIORAL SKILLS
• Ability to collaborate cross-functionally
• Effective written and oral communication skills
• Passion for content creation
• Curiosity for new frontiers
• Desire to lead by example
• Commitment to supporting the team and organization
• Hands-on, goals-oriented, solutions-oriented, and team-oriented approach
• Positive, can-do attitude!

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to making reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting, and search firms.

#LI-KB1 #LI-Hybrid #LI-Remote

Jobcode: Reference SBJ-g6xynq-44-192-94-86-42 in your application.

Company Profile
Live Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.