Job Description
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
Live Nation Entertainment is seeking a detail-oriented and proactive Influencer Affiliate Marketing Coordinator for up to a 6-month contract position. This role will support the Influencer Affiliate Marketing Director in developing and leading the launch of our influencer affiliate marketplace. This role will focus on working with both internal and external parties to optimize programming appropriately and ultimately drive ticket & partner product sales through this unique format of influencer partnerships.
WHAT THIS ROLE WILL DO
• Campaign Coordination: Assist in the planning, execution, and optimization of influencer affiliate marketing campaigns. Coordinate with influencers to ensure smooth execution and adherence to campaign guidelines.
• Influencer Management: Support the recruitment and relationship management of influencers. Maintain clear and effective communication (newsletter generation at TBD cadence etc.) with influencers to facilitate successful partnerships.
• Performance Tracking: Monitor and report on campaign performance metrics such as traffic, conversions, and revenue. Utilize core tech partner technology to track influencer performance and gather insights for optimization
• Data Analysis: Assist in analyzing performance data to provide actionable insights and recommendations. Prepare regular reports to update the Influencer Affiliate Marketing Director on campaign progress and results
• Technology Utilization: Stay informed about new features and best practices to maximize the effectiveness of our core tech partner(s).
• Administrative Support: Provide administrative support to the Influencer Affiliate Marketing Director, including scheduling meetings, preparing presentations, and managing documentation related to influencer campaigns.
WHAT THIS PERSON WILL BRING
• Experience: 3-4 years of experience in influencer and/or affiliate marketing.
• Industry Knowledge: Basic understanding of the influencer marketing landscape and digital marketing trends. Passion for the live entertainment industry is a plus
• Skills: Strong organizational skills with a keen eye for detail. Excellent communication, multitasking, and problem-solving abilities.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Technical Proficiency: Familiarity with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ, is preferred.
Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa
Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
Jobcode: Reference SBJ-rj3pyb-35-173-48-18-42 in your application.