Full Time Job

Director, Tour Marketing

Live Nation

Los Angeles, CA 06-30-2021
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  • Paid
  • Full Time
  • Executive (10+ years) Experience
Job Description

A relationship driven individual who is passionate about live music and the future of marketing. You are a natural leader and are able to manage and motivate a team to deliver. You are an excellent communicator and relationship builder and develop and maintain strong professional relationships with both internal and external stakeholders. You are a partner to our client and artist teams, not an order taker - you help advise and collaborate with them to balance priorities and ensure we are developing the best marketing plans to achieve their goals. You are adept at translating client and artist needs into actionable insights and can clearly communicate with internal teams to deliver marketing plans that meet their goals. You work well in a collaborative, fast paced environment and are excited about the future of live event marketing. You are an expert at managing multiple projects, stakeholders, and priorities at the same time. You are passionate about music and being part of a team that connects fans to the artists they love.


The Director of Tour Marketing will be part of the Tour Marketing team which is responsible for supporting our artist agency and management representative partners in the development of marketing campaigns for nationally and internationally booked amphitheater, arena, and stadium tours. This person will provide best in class service and foster strong relationships with our partners. S/he will act as a strategic partner to our clients in developing marketing plans and work internally with subject matter experts to develop the most innovative and effective marketing proposals. Bottom line, S/he is responsible for elevating the level of service we provide to our touring clients.

• Act as the key internal contact for artist management teams for Live Nation Tours
• Create and maintain relationships with external company partners, including artists, managers, and agents, to provide excellent client services
• Work cross functionally with various internal teams to guide the development of tour marketing campaigns for multiple Live Nation tours
• Oversee that all necessary show marketing information is input into Live Nation proprietary marketing tools
• Work closely with Live Nation Media & Sponsorship to develop and fulfill tour sponsorship programs.
• Analyze past purchaser data & use research tools to drive decisions & shape marketing strategy for tours
• Manage marketing budgets for tours to achieve business objectives
• Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, promotions, media events & PR and content creation.
• Coordinate the development of tour assets including radio spots, TV spots, video ad units, static banner assets, social content, etc. in partnership with the Creative team
• Work with internal stakeholders to provide post show marketing analytics recaps to artists
• Develop established relationship and partnership with Talent Buyers on Touring & Talent team
• Manage one or more employees within tour marketing department

• Proven track record of outstanding client relationships
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Strong written and oral communication skills
• 10+ years marketing experience in live music entertainment or industry related field
• Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
• Work well in a team environment
• Ability to prioritize and meet deadlines
• Excellent organizational skills and attention to detail
• Ability to adapt, communicate and manage in a fast-paced environment
• Strong time management skills and attention to detail
• Creativity skills and problem-solving aptitude
• Highly organized
• Proactive work ethic
• Passionate about music and live experiences
• Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions.
• Strong Microsoft Office Suite, G-Suite skills
• Ability to learn and efficiently use project management software/tools

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network


We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from

Colorado. Similar positions located outside of

Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee's salary history will not be used in compensation decisions.

Jobcode: Reference SBJ-rj8m9e-18-205-192-201-42 in your application.

Company Profile
Live Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.