Director Of Digital Marketing

Job Description

The Core Entertainment, a subsidiary of Live Nation Entertainment, is a full-service talent management company that focuses on investment and management in music, sports, film, television, and technology.

Summary

Artist management firm seeking a creative, marketing strategist, well-versed in music distribution, digital, social and content strategy and analytics. Equal parts creative and strategic, the Director of Digital Marketing Strategy works across The Core Entertainment's entire roster of clients, directly with artist managers, to build a framework of promotional and marketing drivers, ultimately bringing album, tour and social strategies to life. This position reports to the Co-Founder and sits within a cross-functional marketing team.

WHAT THIS ROLE WILL DO
• Act as lead marketer on the planning and development of marketing strategies focused on brand-building and commercial initiatives centered around active album and tour cycles;
• Craft creative and comprehensive marketing plans;
• Curate exclusive promotions and content that can be optimized across digital platforms and social channels to drive awareness, engagement and consumption;
• Collaborate implementation of strategic plans and execution of its elements by members of The Core's in-house marketing team and third parties within the artist's ecosystem;
• Measure the effectiveness of marketing campaigns by aggregating key metrics, analyzing datapoints and translating real-time insights into actionable strategic planning to improve digital consumption (streams and views), radio airplay, social media engagement and growth, CRM/SEM/SEO, paid display advertising;
• Audit digital and social footprints of artists to identify areas for growth, optimization and monetization;
• Manage DSP Relations Manager – responsible for driving global awareness and digital consumption through the solicitation of editorial coverage and other music programming opportunities via key digital partners such as TikTok, Instagram, Twitter, YouTube, Amazon, Apple & Spotify to create campaigns driving awareness and streams;
• Act as The Core's industry-facing strategic marketing ambassador, building equity with existing partners and expanding its network with new digital stakeholders, media platforms, startups and other affiliates;

WHAT THIS PERSON WILL BRING
• 5-7 years in a senior level marketing role building album campaigns and release plans that connect traditional and digital marketing drivers;
• Managerial experience in regards to mentoring, providing feedback, and motivating direct reports;
• Proven track record working with artists in all stages of their career - direct experience interfacing with artist management strongly preferred;
• Demonstrated ability to think creatively, three-dimensionally and tie different promotional elements of a marketing campaign together ;
• Fluency in building creative assets and content to serve as branding cornerstones of a campaign and are brought to life via digital and social strategies;
• Understanding of music industry-specific tools, analytics and best practices cross-platforms;
• Broad knowledge of contemporary music and multiple genres and how to effectively tap into those audiences;
• Capacity to identify a value proposition, support with key data and craft holistic plans;
• Tech savvy command of business software (Microsoft Office suite, Adobe, Monday) and cloud-based software (Google Docs/Drive, Dropbox, Box, Zoom);
• Discretion in handling confidential data and dealing with high-level artists and industry executives;

If you are a highly motivated individual with a passion for digital marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-gm0q23-216-73-216-175-42 in your application.