Digital Media Buyer, International

Job Description

Company: Live Nation

Department: International Media Services

Location: Farringdon, London

Reports to: Head of Digital Planning and Strategy

Working Hours: Full time, 40 hours per week

Job Type: Permanent

Role Description

We're offering an exciting opportunity for a Digital Media Buyer to become a key part of Live Nation's London-based International Media Services team.

In this role, you'll collaborate closely with our Sponsorship and Marketing teams across a diverse international portfolio of websites-including festivals and venues-spanning over 50 global markets.
Our team operates across a wide range of digital channels, including social media, our owned and operated ad network, programmatic platforms, and audience extension leveraging first-party data. We also play a critical role in data analysis and ensuring security and compliance across all campaigns.

We're looking for someone with solid experience in the digital media space who can clearly demonstrate their expertise. You'll need to be highly organised, with strong time-management and administrative skills, and thrive in a fast-paced, dynamic environment. A self-starter with a collaborative mindset, you'll take initiative and work well independently and within a team to drive results.

What it's like to work in the Team

The International Media Services team is a fast-moving fun environment to work in. Regular communication with Sponsorship and Marketing teams in various markets daily makes each day different to the next. We operate a very open approachable engaging policy across the team and are committed to working as a team and so support each other and internal stakeholders to achieve our objectives. This team has gone from strength to strength.

What we can offer you

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

Who you are

Competencies / Skills / Knowledge / Experience

Essential
• Proven experience in digital advertising at an ad agency, publisher or vendor
• Deep knowledge of advertising operations, programmatic, advertising technology, optimisation practices, ad serving technologies and best practice
• Solid experience using Meta Business and Ads Manager, Tik Tok Ads Manager, Google DV360
• Experience in brand promotions, digital/social media, entertainment and/or sports marketing working with brands
• Analytically minded and possess strong qualitative skills to drive maximum yield across campaigns and third-party inventory
• Strong analytical skills to visualise and report on campaign performance, analytics, audience metrics and data
• Excellent knowledge of the digital ecosystem and the nuances in programmatic technologies
• Strong understanding of data tech tools
• Excellent interpersonal skills as the successful candidate will be dealing with numerous departments within the business.
• Excellent time-management skills

Desirable
• Experience within other social media platforms would be strongly preference
• Experience using Google Analytics
• Working in a fast-paced international environment a plus

Behaviours

The following attributes determine how the role will be carried out and are required to be a success
• Detail orientated - able to ensure all elements of the campaign are in place from creative to click-through links, to display elements such as headlines etc
• Excellent team player but also able to work independently - able to contribute and collaborate with team members to enhance campaigns and day-to-day set ups
• Ability to work under pressure to meet tight deadlines
• You will need to show confidence, liaising with key stakeholders and clients
• Willingness to go above and beyond
• A problem solver, able to troubleshoot campaigns and get them back on track or offer solutions.

What the role includes
• Develop, execute, and manage paid media programmes across multiple platforms (Meta, TikTok, DV360, etc.)
• Analyse performance data and optimize campaigns to hit KPIs goals.
• Report on campaigns performance, compile PCAs with learning and recommendations
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
• Test and develop strategies for new and existing platforms and new types of advertisers.

The Company

APPLICATION DEADLINE: Monday 5th May 2025. We reserve the right to close applications at anytime so encourage early application where possible.

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Jobcode: Reference SBJ-wp4e4p-3-16-147-165-42 in your application.