Digital Media Analyst

Job Description

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE TEAM

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.

THE ROLE
The Digital Media Analyst is responsible for analyzing digital media campaigns and tactics for the Ticketmaster business in North America. They will partner with the planning and strategy teams across the entire campaign development process to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.

This position will work across sports and concerts, including some of the biggest sports leagues and artists. The Digital Media Analyst will work with leaders within the organization and the outcome of the analyses will be both impactful to the business and highly visible.

This position is responsible for developing measurement plans, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, analyzing and interpreting data, and being an analytics thought partner to the media team. There will be a significant amount of ownership and opportunity to shape the analytics processes, approaches, outputs and inputs into analytics such as naming conventions.

The ideal candidate will be an effective storyteller, curious, detail-oriented, and able extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns.

This person will report to the VP of Analytics.

WHAT THIS ROLE WILL DO
• Be the analytics lead and thought partner on Ticketmaster digital media by providing proactive and strategic analyses to inform on media performance and strategies
• Synthesize data into clear, actionable insights and recommendations that drive business results
• Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels
• Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations
• Create and maintain marketing analytics reports and dashboards as needed, ensuring consistency of data sources, metrics and approach and driving adoption across the organization
• Analyzing and providing insights and recommendations on audiences, creative, media investment and allocation, customer journeys and content
• Conduct in depth ad hoc marketing analysis as identified by strategic partners and planners
• Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses
• Be the expert on media performance measures and metrics (ROAS, CAC, CM, etc.) and determine factors that influence those metrics within the Ticketmaster business
• Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling
• Contribute to the development of performance forecasting and planning tools
• Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts
• Assist with the maintenance of marketing data sources through escalation of discrepancies to with engineering and technical teams

WHAT THIS PERSON WILL BRING:

Technical Skills/Comptencies:
• Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tool
• Experience with digital media platforms such as SA360, DV360, Google Ads, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc.
• Knowledge of tracking methodologies, pixel implementations, campaign tracking, impacts of cookie deprecation and related solutions (e.g. CAPI, UID, etc.)
• Able to write and run complex SQL queries to pull data required across multiple tables
• MS Excel expertise – lookups, pivot tables, and complex formulas
• Proficiency in presentation tools such as PowerPoint or Google Slides

Required:
• Bachelor's degree from an accredited university or college in Computer Science, Marketing Science, Marketing Analytics or similar field
• 3+ years of work experience in analyzing and reporting on digital media channels and performance (paid search, paid social, programmatic display)
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams and to craft compelling data stories and presentations for a variety of audiences
• Proficiency with data visualization, deck design, and translating complex information into easily comprehendible visuals and stories
• Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc.
• COVID-19 vaccination will be required for this position subject to legally valid exemptions

Desired:
• Experience analyzing clickstream and conversion data (Google Analytics, Adobe Analytics, AppsFlyer)
• Knowledge of statistics, measuring statistical significance, and statistical testing methodologies (A/B, multivariate, incrementality,
• Familiarity with modelling, data mining, machine learning , marketing mix models, attribution methodologies, statistical modelling applications or open sources solutions, Python, or R
• Experience working at a growth stage Internet, software, DTC or similar company desired
• Experience working in Entertainment or Live Events industry

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, inferti

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Jobcode: Reference SBJ-dywvxm-52-15-59-163-42 in your application.