Digital Media Analyst

Job Description

THE TEAM

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.

THE ROLE
The Digital Media Analyst is responsible for analyzing digital media campaigns and tactics for Live Nation in North America. They will partner with the planning and strategy teams across the entire campaign development process to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.

This position is responsible for establishing benchmarks, developing measurement plans, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, analyzing and interpreting data, and being an analytics thought partner to the media team.

The ideal candidate will be an effective storyteller, curious, detail-oriented, and able extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns.

This person will report to the Director of Analytics.

WHAT THIS ROLE WILL DO
• Be the analytics lead and thought partner on Live Nation digital media by providing proactive and strategic analyses to inform on media performance and strategies
• Synthesize data into clear, actionable insights and recommendations that drive business results
• Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels
• Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations
• Create and maintain marketing analytics reports and dashboards as needed, ensuring consistency of data sources, metrics and approach and driving adoption across the organization
• Conduct in depth ad hoc marketing analysis as identified by strategic partners and planners
• Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses
• Be the expert on media performance measures and metrics (ROAS, CAC, CM, etc.) and determine factors that influence those metrics across the Live Nation business
• Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling
• Contribute to the development of performance forecasting and planning tools
• Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts
• Assist with the maintenance of marketing data sources through escalation of discrepancies to with engineering and technical teams

WHAT THIS PERSON WILL BRING:

Required:
• Bachelor's degree from an accredited university or college in Computer Science, Marketing Science, Marketing Analytics or similar field
• 3+ years of work experience in analyzing and reporting on digital media channels and performance (paid search, paid social, programmatic display)
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
• Proficiency with data visualization, deck design, storytelling and presenting complex information
• Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tool
• Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc.
• Able to write and run complex SQL queries to pull data required across multiple tables
• MS Excel expertise – lookups, pivot tables, and complex formulas
• Proficiency in presentation tools such as PowerPoint or Google Slides
• Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc.

Desired:
• Experience analyzing clickstream and conversion data (Google Analytics, Adobe Analytics, AppsFlyer)
• Knowledge of statistics, measuring statistical significance, and statistical testing methodologies
• Experience working at a growth stage Internet, software, DTC or similar company desired
• Experience working in Entertainment or Live Events industry

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-rv6byj-18-216-62-60-42 in your application.