Digital Day To Day

Job Description

Digital Day to Day (Artist Specific)

Title: Digital Day to Day (Artist Specific)

Reports to: Head of Digital (Artist Specific)

Location: New York, NY

The Role:

Roc Nation is seeking a Digital Day to Day for a Tier 1 Artist. This position reports to the Head of DSP & Digital and serves as a key member of the artist's digital team. The role will help plan, develop and execute digital strategies for this artist and their business entities.

Responsibilities will include supporting the Head of DSP & Digital with executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and the artist and maintaining artist web & social platforms. This individual will be responsible for both digital strategy and the execution of plans, including all digital platforms and community management, on a daily basis.

Key Responsibilities:
• Content Development: Produce and post digital content, including text, images, videos; liaise with artist and the team to develop artist generated content
• Site and Social Development / Management: Support and manage new site builds and launches; maintain and update artist site, & social media profiles
• Creative Marketing: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions
• Reporting and Analysis: Liaison with the Digital department to compile and utilize regular reports to inform internal teams; analyze data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artist and external partners

Qualifications:
• 3-5 years of experience managing the use of and/or relationships with digital distribution and social platforms
• Bachelor's degree in a related field preferred
• Extensive knowledge of and passion for the music and digital market
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Creative vision and implementation needed
• Highly strategic thinker
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Experience running reports on email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management
• Knowledge using basic audio, photo and video editing programs

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

Note – Roc Nation benefits and policies differ from Live Nation

The expected compensation for this position is:

$80,000.00 USD - $100,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-d2j657-18-97-14-86-42 in your application.