Cultural Strategist, Greenlight Media and Marketing

Job Description

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GREENLIGHT MEDIA AND MARKETING

GreenLight is a full-service creative agency and content studio within the Live Nation Entertainment network. GreenLight specializes in creating custom marketing programs and activations that help move the needle for brands. Though part of the Live Nation family, we work with a range of clients both inside and outside the network. We live at the intersection of entertainment, music, and media, making brands part of cultural conversation through original content, live experiences, partnerships, and digital engagement.
Operating within the Live Nation family of companies, GreenLight serves as a hub of integrated brand marketing for strategic partners working in Music, Sports, Entertainment and culture more broadly. Our Strategy department supports this vision with insight, ambition and structure to enable the highest quality creative product and program success. A lateral discipline, we lead research, creative strategy, program architecture, media and measurement to weave a strategic narrative throughout a program's inception, pitch, development, execution and evaluation

THE JOB

The Strategy team within GreenLight Media & Marketing is seeking a Cultural Strategist who is passionately immersed in culture, with the drive and talent to tell stories. We work with variety of agency clients and global Live Nation partners such as Google Pixel, Qualcomm, and Defender, to create a wide variety of creative content across all of their channels.

WHAT THIS ROLE WILL DO
• Creative/strategic lead on select global brand partner products.
• Primary point of contact with internal and external partners, includes regular communication on creative ideation, implementation, production and project tracking
• Author written documents and senior-level presentations for client, partner and industry audiences
• Execute research studies to understand new audiences, cultures and brand opportunities including designing methodologies, scoping projects, overseeing all aspects from recruitment to logistics, developing discussion guides, moderating and taking a lead role in the debrief
• Create cultural marketing briefs that define compelling roles for brands in culture (primarily music) to lead creative ideation, program development and execution
• Maintain a knowledge of the key industry and creative players in this space and build appropriate partnerships to execute on strategy and deliver new capabilities
• Add to GreenLight's culture with personality, a passion for music and an entrepreneurial spirit

WHAT THIS PERSON WILL BRING
• Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
• Proven experience in a similar role, preferably within a media agency or related industry.
• Strong strategic thinking skills with the ability to translate insights into actionable plans.
• Culturally-savvy, with a keen understanding of music, sports, and other relevant cultural trends.
• Excellent presentation skills, including proficiency in writing, design, and delivering live presentations.
• Experience leading insights, creative strategy, and program development for culturally-driven marketing campaigns.
• Ability to manage research projects, both quantitative and qualitative, to gather valuable consumer insights.
• Proficiency in media planning is a plus.
• Creative, collaborative, and adaptable with a passion for delivering high-quality work.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

Jobcode: Reference SBJ-rj0p91-18-217-182-45-42 in your application.