CRM Platform Lead, International

Job Description

Company: Live Nation
Department: International Data
Location: Farringdon, London
Reports to: Vice President, Data and Media, International
Working Hours: Full time
Job Type: Permanent
Role Description
The CRM Platform Lead – Venues, International will own the Salesforce Core & Marketing Cloud environment for marketing automation programs for Live Nation's international venues.
This role operates at the intersection of product, data and marketing. You will act as the business owner and hands-on expert, leading deployment of scalable marketing and operational communication journeys, partnering with third-party agencies and engineering teams to deliver consistent, compliant and high-performing automation across markets.
You will be responsible for building reusable frameworks, driving platform governance, and ensuring CRM operates as a measurable growth engine rather than a campaign execution tool. Working in close partnership with the International CRM team, this role will contribute to building a unified CRM Centre of Excellence across International, ensuring shared standards, governance and long-term platform convergence.
What it's like to work in the Team
You'll be part of Live Nation's international data and audience team, driving CRM excellence and audience activation programs. You will work closely with data, marketing, and technology teams to build best-in-class CRM programs, ensuring our audience communications are personalised, optimised, and compliant. The successful candidate will play a pivotal role in advancing our marketing automation, personalisation, and lifecycle management capabilities for international venues.
What we can offer you
Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.
Who you are

Competencies / Skills / Knowledge / Experience
• Expertise and solid experience in CRM / Marketing Automation with ownership of Salesforce Marketing Cloud
• Experience working with operational and marketing journeys in high-volume consumer environments
• Experience deploying CRM platforms across multiple markets or business units
• Experience managing external agencies and technical delivery partners
• Experience working in live events, ticketing, venues or similar consumer environments preferred
• Strong understanding of data models, object architecture and integration patterns within Salesforce environments
• Ability to translate business requirements into scalable technical configuration
• Strong understanding of CDP, data warehouse integration and audience activation architecture
• Demonstrated experience linking CRM automation to measurable commercial outcomes such as ticket revenue, repeat attendance, retention or lifetime value
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
• Self-motivated to deliver excellent quality output
• Excellent attention to detail
What the role includes
Platform Product Ownership
• Act as a product owner for Salesforce core and marketing cloud across international venues
• Lead deployment of Salesforce Marketing Cloud across multiple business units
• Define platform roadmap, backlog prioritisation and release governance
• Ensure scalable architecture and reusability across markets
• Translate venue marketing and operational use cases into scalable automation frameworks
• Operate within a federated international structure, balancing central standards with local flexibility
CRM Architecture & Domain Leadership
• Define global template and journey standards for pre-show, post-show and lifecycle communications
• Provide hands-on configuration leadership and support where required, while designing enablement frameworks that scale capability across markets
• Define and enforce CRM governance, ensuring alignment with ticketing data entitlements, consent frameworks and international privacy requirements
• Oversee agency delivery and ensure configuration aligns with architectural and governance standards
• Partner with Data teams to leverage warehouse and CDP capabilities for advanced audience targeting
• Drive adoption, training and enablement across international markets
• Define success metrics and ensure CRM performance is measured against commercial impact.

The Company

APPLICATION DEADLINE: 15th March 2026. We reserve the right to close applications at any time.
#LI-SL1
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Jobcode: Reference SBJ-9z1x54-216-73-216-212-42 in your application.