CRM & E-Mail-Marketing Manager - German Speaking

Job Description

CRM & E-Mail-Marketing Manager (m/f/d) – German speaking

JOB DESCRIPTION – CRM & E-Mail-Marketing Manager (m/f/d) – German speaking

Location: Berlin

Division: Marketing

Line Manager: Head of Marketing Central Europe • Germany | Marketing

Contract Terms: Permanent

THE JOB

We are currently seeking a Marketing Manager for the Customer Relationship Management (CRM) department. If you feel at home in the world of email campaigns, possess a creative writing flair, and have a passion for a diverse range of music, theater, and sports topics, then you might be the perfect fit for us!

WHAT YOU WILL BE DOING
• You will be responsible for planning, implementing, and sending B2C and B2B email campaigns in Germany & Austria, including segmenting target audiences.
• Reporting campaign performance, conduct A/B tests, derive actionable insights, and develop strategies for optimization.
• Craft creative and engaging copy for our emails across a variety of subject areas.
• Maintain and analyze our customer database, ensuring compliance with GDPR.
• Take on the strategic responsibility for CRM in the Central European region (Germany, Austria, Switzerland, Poland, Czech Republic) and offer consultative support.
• Provide support and advice to event promoters and partners on CRM-related matters and products, this includes multiple stakeholders across the business
• Manage automated marketing and customer service email journeys.
• Maintain regular communication with our CRM colleagues in other Ticketmaster markets worldwide to exchange experiences and best practices.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 3+ years of experience in CRM / newsletter marketing.
• Hold a University degree with a focus on Marketing, Communication, or Music, or have a comparable qualification.
• Flawless in German spelling and grammar, as well as fluent in English
• First-hand experience with Salesforce Marketing Cloud, Looker Studio, and/or the music or live entertainment industry is a plus.

YOU (BEHAVIOURAL SKILLS)
• Passion for music, culture, and live entertainment, demonstrating interest, enjoyment, and knowledge across a broad range of topics, genres, and subcultures.
• Creative mindset with a passion for writing and an eye for design.
• Work meticulously, with attention to detail and structure. As a project management talent, you maintain an overview and a composed demeanor even when handling multiple tasks simultaneously.
• Quick comprehension of processes and technology.
• Present yourself confidently, friendly, and professionally.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

Ticketmaster, Live Nation Entertainment, will be closed for a couple of weeks during the year-end holiday break, with operations resuming in the New Year. Please don't be disheartened if we do not respond to you during this time, we will be in touch upon our return!

#TMjobs #Hybrid #LI-AH1

Jobcode: Reference SBJ-rv84om-18-217-178-138-42 in your application.