Brand Director

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The Brand Director leads day-to-day relationship and activities of Live Nation's strategic marketing sponsorships within the Beverage Alcohol vertical. They will be directly involved in maximizing the value of client relationships and performance of client's entertainment marketing programs with a focus on:
• Client Relationship Ownership & Service
• Program Activation & Performance
• Financial Performance & Reporting
• Team Management & Development
• Innovation & Growth

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.

WHAT THIS ROLE WILL DO
• Continuously strengthen client relationships through exceptional client service, detailed knowledge of client's industry and business, impeccable program delivery and client engagement for at least one primary strategic account
• Support VP, Senior Brand Director, Sales lead, and Marketing Solutions team, with developing strategic roadmap, creative programs, and business development opportunities for key client relationships
• Work in a supervisory capacity to Brand Managers, with the goals of collaboration and team development at the forefront
• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
• Ensure delivery of contractual agreements including planning, execution, measurement and reporting, and proactively resolve any challenges with asset delivery
• Serve as key point of contact for all client specific financials including overall profitability, projections and program budgets
• Lead key client meetings throughout the year
• Lead all on-site activities for venues, festivals, custom events and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
• Set artist engagement criteria and draft formal offers for Artists to be integrated into sponsorship programs and work with Talent team and artist management to ensure artists align with brand objectives
• Work closely with Live Nation Promotions team on execution of custom promotions, including microsite design, ongoing promo management, and prize fulfillment to ensure desired results for clients
• Fully understand the Live Nation Digital ecosystem and work directly with LN Digital Planning team to ensure all digital media programs are fully executed and optimized
• Development and delivery of program recaps in a timely manner with analytical business results and key insights to improve and grow the business
• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs

WHAT THIS PERSON WILL BRING
• 6+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Must have agency AND event experience; music industry & beverage alcohol experience a plus
• Record of success building, selling and delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Success working with cross-functional teams
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Track record for developing and growing client relationships
• Superior project management skills including managing multiple projects simultaneously
• Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions
• Deep curiosity about emerging marketing trends and ability to integrate into client programs
• Proficiency in Microsoft Office applications including Keynote, Word, PowerPoint and Excel
• Experience with project management programs such as Asana, Trello, Jira is a plus
• Strong passion for music, including knowledge of current/relevant artists and industry trends
• Ability to travel up to 30% of time or more annually, often nights and weekends and occasionally without significant advanced notice

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

Jobcode: Reference SBJ-gw38np-3-135-190-40-42 in your application.