Full Time Job

Manager, Paid Social

Lionsgate

Santa Monica, CA 03-15-2021
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Summary of Position

Reporting to the Director of Paid Social, the Manager of Paid Social will be responsible for leading paid social campaigns for brand and series marketing. The ideal candidate is a paid social expert with hands-on experience in social ad auction platforms with knowledge of working with publishers and/or influencers.

Responsibilities
• Plan innovative paid social media programs for brand and series marketing with the digital marketing team to ensure development and execution align with overall campaign objectives

• Strategize with the Director of Paid Social on planning an integrated campaign that includes paid auction media and direct buy partners

• Partner with publishers on best practices and testing new products features and analytics tools

• Execute and optimize paid social campaigns across all platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest and Reddit) including audience planning, retargeting, sequential messaging, reach and frequency, and A/B tactics

• Recommend creative executions using new and best performing ad products

• Work with the insights and analysis and programmatic teams to measure and attribute campaign success with business KPIs

• Prepare post-campaign analysis for and present to cross-functional teams and directors

• Develop briefs for platform partners and manage RFP process

• Ad hoc reporting

Qualifications & Skills
• 5+ years of paid social advertising experience in an agency (FMP) or brand

• Television/entertainment industry experience preferred

• Strong analytical skills, including a data-driven science approach to problem-solving and ability to synthesize complex data into digestible topline for an executive summary

• Exceptional written and verbal communication skills, including the ability to work collaboratively across departments

• Strong attention to detail to ensure that all campaigns follow brand and company standards

• Proficient in all Microsoft Office applications, Facebook, Twitter and Snap Ads Manager

• Bachelor's Degree in Marketing, Communications, or similar discipline preferred

Nice to Haves
• Interest in social media trends and emerging platforms/tactics

• Aptitude in influencer content marketing

• Experience in RFP and negotiation process with partners

• Experience in other ads managers such as Reddit, TikTok, Pinterest

• In-house agency experience

About the Company

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Location
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Company Profile
Lionsgate

Combining the STARZ premium global subscription platform with world-class motion picture and television studio operations, Lionsgate brings a unique and varied portfolio of entertainment to consumers around the world. Its film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and the largest collection of film and television franchises in the independent media space.