Full Time Job

Digital Content Producer


Waco, TX 07-06-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Digital Content Producer, KXXV

KXXV, The E.W. Scripps Company ABC affiliate in Waco, Texas, is searching for a Digital Content Producer. The Digital Content Producer will organize, write scripts and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. Create compelling content that is aligned with and enhances the station's and/or Scripps brand.

• Write and edit content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.
• Publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks using current production and web-delivery tools.
• Produce digital video when assigned.
• Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Update and interact with fans/followers on social media.
• Anchor/host content for digital platforms as assigned.
• Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
• Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.
• Optimize the user experience by tracking live web metrics and user experience best practices.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Perform other duties as assigned.

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 3+ years of experience in related field preferred

• Skilled with content management systems, hypertext markup language (HTML), audio editing, image editing, cascading style sheets (CSS) and social networking
• Must have a strong desire to focus on web-based content
• Must have basic HTML formatting skills and working knowledge file transfer protocol (FTP)/publishing web content
• Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking
• Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras
• Must have working knowledge of how to use and update social media platforms
• Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website
• Basic video editing skills a plus

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gm07vm-3-92-91-54-42 in your application.

Company Profile

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets.