Full Time Job

Media Planner & Strategist

KXAN

Austin, TX 08-29-2021
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description

KXAN's advertising team is adding an experienced Broadcast and Digital Media Planner and Strategist to support our growth! If you're hard-working and love being part of a winning team we want to hear from you!

Responsibilities:
• Collaborate with clients and account executives to understand the clients business objectives and advertising strategy
• Work on several projects simultaneously, often for several different clients
• Effectively communicate with clients and account executives to develop media strategies and campaigns
• Execute decisions on the best form of media for specific clients and campaigns
• Undertake research and analyze data using specialist industry resources
• Identify target audiences and analyze their characteristics, behavior and media habits
• Present proposals and schedules to clients and account executives in a timely manner

​Qualifications for Media Planner
• 2+ years experience as a media planner or similar role
• Knowledge/Experience with Broadcast Television
• Experience with Broadcast TV sales software. Experience with Wide Orbit Media Sales and Wide Orbit Traffic ideal .
• Familiarity with campaign evaluation metrics and media buying
• Excellent communication and teamwork skills
• Working knowledge of analytics tools (e.g. comSCore, Nielsen, GA Analytics)
• Ability to work effectively under pressure
• Strong analytical and organizational skills
• Proficient in data analyzation, excel and power point
• Analytical mind with an aptitude for statistics and math

Education/Experience: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications.
Outside sales experience preferred.

Training/Equipment: MS Office skills including Word, Excel, and PowerPoint required. Experience with Matrix, Google 360, and Wide Orbit a plus.

Work Environment/Mental/Physical Requirements: A valid driver's license, state mandated automobile insurance and an acceptable driving record are also required.

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Background check is required.

Jobcode: Reference SBJ-gpjv24-3-230-144-31-42 in your application.

Company Profile
KXAN

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.