Full Time Job

Creative Services Director

KTXL

Sacramento, CA 11-16-2021
Apply @ Employer
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Do you want to be part of a team to lead the KTXL-TV Brand into the next era of success in a competitive top 20 market? We are looking for an experienced Creative Services Director who is driven to win daily, to develop and lead the overall marketing, brand and promotional strategy for KTXL-TV, a Nexstar Media Group Inc. Fox-affiliated station. Experience with high-level and long-range marketing planning, handling management of multiple projects, creative script writing/producing, field/studio production, and non-linear editing experience is a must. For consideration, you must provide an online link to your recent video marketing/production work samples and overall planning. This position also oversees Commercial Production, graphics and our midday lifestyle program (Studio 40 Live).

Located in the heart of California's state capital, the Creative Services Director at KTXL-TV will report to the General Manager and will have oversight of the stations' image marketing, on-air and outside advertising, and promotion production plus commercial production to ensure brand consistency across all platforms, and across our news and community projects. This position will work to properly brand the station in concert with the General Manager who sets the overall station image goals and objectives.

RESPONSIBILITIES:
• Provides leadership for the promotions & creative team
• Makes decisions regarding hiring, evaluation, promotion and termination of employees
• Develops and executes promotions strategies to enhance station competitiveness
• Manages and leads the department to create new and profitable events
• Manages recruitment and development of talented promotions team members
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding promotions
• Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
• Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
• Works closely with the News Director/News Department.
• Creates and reviews operational records and reports to assess the efficacy of promotions
• Creates client promotions and promotional proposals with members of the Sales team
• Performs other duties as assigned

Requirements & Skills:
• Excellent communication skills, both oral and written
• Minimum 3 - 5 years marketing and/or commercial production experience, preferably at a local television station or advertising agency and a college degree in video production, marketing, or related field preferred
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Advanced knowledge of the post-production process, including media management and encoding video to various formats
• Knowledge of High-definition (HD) cameras and videography, motion graphics and proper lighting techniques
• Software skills required include Adobe CC Suite production package including Premiere Pro, After Effects, Photoshop, Audition and Media Encoder
• Meet all deadlines, fulfill scheduling commitments, and consistently achieve quick turnarounds in a fast-paced, rapidly changing environment
• Organize and archive all completed commercial productions and assets
• Must have a valid driver's license with acceptable driving record
• Some travel may be required

Jobcode: Reference SBJ-g4w2x7-54-198-139-112-42 in your application.

Company Profile
KTXL

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.