Director, Creative Services

Job Description

Dir, Creative Services KSBY

KSBY, the Scripps NBC station in San Luis Obispo is seeking a Creative Services Director (CSD) to lead our creative team! The CSD leads the marketing and branding efforts for the station across multiple platforms and is a key point of contact for the communities on the Central Coast of California for partnerships and promotions.

WHAT YOU'LL DO:
• Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air, online, and outside media resources.
• Responsible for the development of promotional strategic plans, multi-media marketing plans, promotional News campaigns, general programming promotion.
• Develop web-based promotion and monitor image of station website.
• Supervise and schedule day-to-day activities in the Promotion Department for station.
• Liaison with network and syndicators regarding the station promotional activities.
• Coordinate commercial production and sales promotion for the Sales Department.
• Develop and coordinate viewer-related contests for station.
• Develop and monitor annual budgets for the Creative Services Department.
• Perform other duties as may be assigned by station GM and corporate management.

WHAT YOU'LL NEED:
• Bachelor's degree in Marketing, Journalism, Communications or other related field preferred or equivalent business experience.
• Minimum five years of progressively responsible multimedia creative/management experience in the areas of promotion, news, production and/or creative services for medium to large market.
• Proven track record for development of successful marketing concepts and branding efforts is a necessity.

WHAT YOU'LL BRING:
• Possess a keen interest and understanding in the latest technology and social media applications as applicable to marketing.
• Must possess effective leadership and management skills as well as the ability to work well with a management team.
• Possess the ability to conceive, produce, implement and measure strategic marketing plan based on research.
• Experience with hands-on videography and video editing
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

ADDITIONAL CONSIDERATIONS:
• Ability to sit/stand/walk for extended periods.

COMPENSATION RANGE:
Annual Salary: $80,000.00 - $95,000

Pursuant to local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

ADDITIONAL BENEFITS:
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

Jobcode: Reference SBJ-d9qmj7-18-218-8-36-42 in your application.