Full Time Job

Digital Campaign Strategist / Specialist


Tucson, AZ 03-22-2024
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Digital Campaign Strategist / Specialist - KOLD

About KOLD:

KOLD News 13 is the CBS affiliate in Tucson and is owned by Gray Media Group, Inc. Our news department also operates and produces news for KMSB Fox 11.
Our crew of dedicated journalists serves all of Southern Arizona. The station is located near Cortaro Farms Road and I-10 in Tucson, Arizona. Tucson is the 64th largest television market in the United States. The spirit of innovation has always been with the station. KOLD became the first television station in Tucson when it started broadcasting on Jan. 13, 1953.

We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. Tucson's plentiful sunshine, natural beauty, and diverse culture lend to an active lifestyle rich in great food, Hundreds of miles of hiking trails, from the Sonoran Desert, to the Sky Islands peaks 9,000 feet above sea level, provide breathtaking views, and unforgettable sunsets, and access to nature for all ages and abilities, challenging biking trails, and unforgettable experiences.

Job Summary/Description:

Gray Digital Media & KOLD 13 NEWS is looking for a skilled and results-driven Digital Campaign Strategist/Specialist. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, and customer base, and improving user experience. Candidates must be local to Tucson Arizona.

Duties/Responsibilities include, but not limited to:
• Work directly with clients and account executives to understand the client's business objectives and advertising strategy
• Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Ad Words, YouTube, Facebook Products, SEO, email, and contesting
• Present recommendations directly to clients in coordination with account executives
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact
• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting
• Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization
• Ensure campaigns meet or exceed key performance indicators (KPIs)
• Work on several projects simultaneously, often for several different clients
• Undertake research and analyze data using specialist industry resources
• Share the latest digital trends both with the internal sales team and directly with clients

• 3+ years' experience as a digital strategist or similar role
• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM & and email marketing
• Both Google AdWords and G4 Analytics certification
• Knowledge of planning and managing multiplatform media campaigns
• Experience and understanding of GTM and pixel placements on websites
• Excellent communication and teamwork skills
• Exceptional presentation abilities coupled with a proactive approach to client interaction
• Ability to work effectively under pressure and deliver on tight deadlines
• Strong analytical and organizational skills
• Proficient in data analysis, excel, and PowerPoint
• Strong analytical skills with an aptitude for statistics and math
• Candidate should be proficient in data entry and have experience in Microsoft PowerPoint, Word, and Excel

If you feel you're qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KOLD-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-gxeyo1-3-234-244-181-42 in your application.

Company Profile

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.