Marketing Manager

Job Description

Marketing Manager, KNXV

KNXV/KASW, the Scripps ABC and CW station in Phoenix, AZ is hiring a Marketing Manager! The Marketing Manager leads a team of multi-media marketing and commercial production experts to execute a strategic plan to increase brand awareness, ratings and revenue.

WHAT YOU'LL DO:
• Manage team of multi-media marketing specialists and client production specialists to ensure the highest quality news promotion and commercial production products.
• Assist in implementing and executing a strategic plan to solidify brand and retain and recruit viewers. Works with sales department to maintain and grow client production base.
• Performs daily tactical implementation of the station brand, while interpreting research to focus messaging to attract viewers. Working with sales department to recruit new sales clients for their production needs.
• Ability to write, produce and edit effective spots. (news promotion, special projects and/or commercials)
• Monitor all creative messaging to reflect brand in all promotion (news, special projects, all outside media, sales and community projects.
• Assist with all digital and traditional marketing plans (online, social media, on-air, cable, radio, outdoor, etc.)
• Foster an environment of inclusion and mentorship to other department members, with a concentration of growing and developing each members' skill set.
• Works with Creative Director to strategize and execute all station promotion efforts.
• Works with Creative Director and Sales Department to generate new streams of production revenue.
• Prioritize and implement new projects and technologies as they become available.
• Assist in the placement and execution of efficient and effective outside media buys.
• Acts as interim Creative Director when needed.

WHAT YOU'LL NEED:
• Bachelor's degree in Communications and/or Marketing preferred
• Minimum 5 years broadcast/social media experience with an emphasis in strategically and creatively marketing to recruit and retain viewers.

WHAT YOU'LL BRING:
• Must be proficient in non-linear editing
• Strong written and verbal communication skills
• Knowledge of social media marketing concepts, including posting on social media platforms
• Detail-oriented, driven to succeed, competitive and able to execute responsibilities with minimum supervision.
• Ability to manage multiple projects

ADDITIONAL CONSIDERATIONS:
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Jobcode: Reference SBJ-rbzqwk-18-118-217-142-42 in your application.