Media Executive

Job Description

Media Executive

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KGNS:
KGNS TV's market dominance begins with a prime offering of NBC, CBS, ABC, CW, and Telemundo affiliations; and a delivery of daily newscasts across multiple broadcasts and digital streams, including desktop and mobile. KGNS TV, the area's leading news broadcaster, is located in the Laredo, Texas, Metropolitan area and serves a combined population of over 790,000 (seven hundred ninety thousand) on the South Texas and US/Mexico border. The area consisting of Webb, Zapata, Dimmit, LaSalle, Maverick, Zavala, Frio, Duval, and Jim Hogg counties, and Nuevo Laredo, Tamaulipas, Mexico, is geographically poised for success between two nations. A thriving and dynamic area for all things news, the Laredo Metro area houses a diverse economy that is often immune to economic anomalies experienced by the rest of the country. Touted the number 1 (one) inland port on the US/Mexico border and diverse in her economy, whether it be ranching, agriculture, international trade, healthcare, education, retail, manufacturing or oil/gas, Laredo and our sister cities offer a wide range of industries to foster a consistently healthy economy. Laredo's population is a diverse blend of ethnicities with a median age of 27 (twenty-seven). Her young and vibrant energy lends itself to a history that offers entertainment, a wide array of eateries, and a cultural immersion in a unique experience that can only be held by the romance of this US / Mexico border culture.
A home to many successful broadcasters, KGNS TV has a reputation for preparing reporters, producers, and anchors for their next move, which includes moves to larger metro markets. On the sales and marketing side, training in integrated marketing techniques is one of the reasons our team continues to thrive. The KGNS TV family is one where integrity, ethics, and personal growth are fostered. After all, it's always sunny in Laredo, Texas.
Job Summary/Description:
KGNS is looking for a Multi-media Marketing Consultant. KGNS is the dominant company in the market with the strength of 5 broadcast properties(NBC, Telemundo, CBS, ABC, CW), and two digital platforms, KGNS.tv and TelemundoLaredo.tv, and the full dynamic suite of extended audience products of 956 Digital. Our success is the result of extraordinary employees and an exemplary management team. Our company is advancing the world of media and video marketing and is looking for someone to join our team. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to s/ucceed.
Duties/Responsibilities include, but are not limited to:
• Generate revenue for the station and meet monthly goals through effective outside sales techniques
• Develop new business relationships through selling commercial advertising time and other station products by meeting and planning marketing decisions with local businesses.
• Create and present advertising strategies and ideas for local businesses, incorporating our core broadcast and digital marketing products
• Provide input on sales promotion opportunities to sales management
• Limit churn and retain current business, and develop new business contacts
• Develop and attain budgeted revenue goals through effective solicitations, promotions, and service
• Understand the client's business objectives and advertising strategies, and develop ways to help them achieve the objectives through effective marketing.
Qualifications/Requirements:
• Strong organizational, written, and presentation skills.
• Proficient in Word, Excel, and PowerPoint
• Ability to build and maintain positive customer relationships.
• Competitive, persuasive, energetic, and self-motivated
• Ability to overcome objections.
• Outside media sales experience preferred but not required
• Bilingual in English and Spanish is a plus.
• Professional appearance
• Must have a valid driver's license, good driving record, and insurance
• College Degree Preferred (but not required)
• A basic knowledge of digital marketing is preferred.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KGNS-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
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Jobcode: Reference SBJ-9zwjqm-18-97-14-88-42 in your application.