Marketing Technology Specialist

Job Description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing and the online tools that make it happen? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing technology. Is this you? Read on…

THE ROLE

Insomniac is looking for an enthusiastic and experienced Marketing Technology Specialist to play an integral role in the daily operations and improvement of Insomniac's key digital marketing tools. This position will work in-office at the Calabasas, CA location and this is not a remote position.

RESPONSIBILITIES
• Collaborate & lead on various projects in the digital marketing space, including web, email, Insomniac App, and SMS
• Integrate with event timelines & milestones to execute tasks via digital marketing platforms
• Advise and correspond with event marketing managers, team members, and internal stakeholders on project requirements to fulfill all marketing and branding needs
• Oversee the construction, launch, and maintenance of Insomniac festival & brand websites, instructing and working with developers
• Continuously improve Insomniac's digital marketing platforms for optimized design, content, and experience through new UI features, copywriting, images, and restructuring
• Event/artist content management for all Insomniac festivals, branded shows, concerts, and clubs
• Use analytics to monitor KPIs and define areas of improvement
• Work cross-functionally with multiple internal departments, including marketing, social, tech, design, sponsorship, Shop, Passport, Music Group, talent, and production
• Recruit, onboard and train members on the team both directly and partnering teams
• Other special projects and tasks assigned as needed
• Some travel may be required (economy)

QUALIFICATIONS
• 3+ years relevant working experience in web, marketing, and/or music
• Exceptionally high attention to detail working in a fast paced environment
• Tech-savvy with the ability to quickly master new tools & understand inter-product relationships
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Excel at copywriting (spelling, grammar, sentence structure, etc.)
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with web CMS required
• Experience with email marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates on site at our events
• Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Jobcode: Reference SBJ-dy96j3-18-222-162-216-42 in your application.